Over the forecast period, consumer knowledge of health and diet is expected to increase, and along with it, the demand for drinks with a strong health positioning. More and more consumers are turning to websites and social media platforms to better understand what a healthy diet looks like, and to look for ways to adopt such a diet.
Artificial and processed drinks are generally seen as more harmful. This will result in increased sales of natural products in the future as consumers try to adopt healthier lifestyles and prevent long-term illness.
Products for people on specific diets, such as foods that can be consumed by those with intolerances, are set to see rising popularity in the forecast period, as consumers seek to look after their own bodies. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to realise growth in hot drinks over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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