Brando De Carlo Coleman Research Analyst
london
Italian, English
About Brando
Brando is a Research Analyst based in Euromonitor’s London headquarters. He researches multiple industries, ranging from beauty and personal care to home and garden, tobacco and consumer finance. He has a special interest in consumer trends and new product development.
Expertise
Brando has an industry background in fashion and luxury, having previously worked for a luxury retailer in its marketing team. Apart from his professional experience, Brando also has a passion for arts and culture. He has worked for a cultural foundation in its press and operations departments, gaining valuable experience in the industry. Additionally, he currently runs his own arts and technology magazine, highlighting his entrepreneurial spirit and interest in innovation.
Recently Published Work
Fashion Marketplaces in Europe: Challenges and Opportunities Ahead
Brando De Carlo Coleman
During the COVID-19 pandemic, apparel and footwear e-commerce witnessed a strong boost in sales, as customers were forced to turn to online shopping owing to restrictions and store closures. Yet, since the easing of restrictions, in-store shopping has bounced back and, with it, the share of online sales dropped. This has left many luxury online players struggling under the pressure of either slowing or declining sales.
Beyond E-Commerce: The Marketplace Wave Reshaping Western Europe's Retail Landscape
Brando De Carlo Coleman
Marketplaces are expected to continue expanding their online dominance. Such growth is being widely driven by the evolving preferences of online shoppers who increasingly favour the convenience, variety, and competitive pricing offered by digital marketplaces—online retail platforms for which the bulk of sales follow a marketplace model.
SPF Moisturisers’ Moment in the Sun: How Skinification is Changing Sun Care in Western Europe
Brando De Carlo Coleman
In recent years, sun protection has become a part of consumers’ holistic wellness routines, with multifunctional products becoming increasingly relevant. As a result, the beauty and personal care industry has witnessed a wave of new hybrid products, particularly SPF moisturisers, primers, and lip balms. Euromonitor International expects to see premiumisation and elevated claims in skin care and sun care, as they increasingly compete for the same target consumer.