Personal luxury in China has experienced increasing pressure since the outbreak of the Omicron variant of COVID-19 in Shanghai in late March 2022. This has severely disrupted the marketing, physical store sales and even shipment of personal luxury goods.
Super premium fragrances continued to see double-digit current value growth in 2021, despite many other categories witnessing a slowdown. Against the backdrop of COVID-19, awareness of self-care and self-pampering saw rapid growth, resulting in fragrance being the new “lipstick effect” for Chinese consumers.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.See All of Our Definitions
This report originates from Passport, our Personal Luxury research and analysis database.
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