There will robust growth in retail constant value sales of personal luxury throughout the forecast period, with retail constant value sales set to surpass their pre-pandemic peak as soon as 2023. An anticipated recovery in international travel (particularly inbound) will be a significant driver of this.
An increasing number of luxury leather goods brands will focus on the sustainability trend by developing this as a key selling point. This will include marketing activities that will associate the type of leather used and promote sustainability in the hope of generating more interest from consumers, especially millennials.
Price competition will remain keen in entry-level personal luxury, as brands seek to entice aspirational consumers who are much more price sensitive in comparison with their more affluent counterparts. This will particularly be the case in such categories as luxury eyewear, super premium beauty and personal care and luxury leather goods.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.See All of Our Definitions
This report originates from Passport, our Personal Luxury research and analysis database.
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