As new generations are becoming increasingly tech-savvy brands will need to respond by continuing to explore digital opportunities with the focus on providing new and innovative experiences to engage with and attract new consumers. In line with this, e-commerce is set to win further share in personal luxury over the forecast period as internet penetration and digitalisation keeps expanding in Argentina.
Shopping for second-hand luxury goods is a growing trend across different personal luxury categories such as jewellery, timepieces and designer apparel and footwear (ready-to-wear). Online sales have boomed since the start of the pandemic and this has laid the ground for the second-hand market to blossom, fuelled both by those looking for unique items and also aspirational consumers that have found in the second-hand market the opportunity to experience luxury goods themselves but at more reasonable prices.
Personalised experiences and products is expected to be a growing trend within luxury goods over the forecast period, with young consumers in particular increasingly focused on things they can share on social media platforms such as Instagram. The desire for new experiences and indulgence are also by-products of the pandemic with the market already seeing so-called ‘revenge purchasing’ whereby some consumers are shopping for luxury goods as a form of relief after such a long period of home seclusion.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.See All of Our Definitions
This report originates from Passport, our Personal Luxury research and analysis database.
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