Prior to the onset of the pandemic, purchasers of luxury goods in Taiwan were mostly middle-aged women. However, as a result of the pandemic, many second-generation members of affluent local families who had emigrated from Taiwan returned to the island.
While e-commerce is set to grow in popularity in personal luxury during the forecast period, particularly among younger ‘digital native’ consumers, most local consumers will continue to prefer to shop for these products in-person due to a strongly held preference for seeing and touch a product prior to purchase, in addition to enjoying the personal attention they receive in retail outlets like department stores. Nonetheless, both manufacturers and retail chains will increasingly shift towards an omnichannel retail strategy.
Limited editions are set to proliferate in luxury personal goods during the forecast period. These new product launches emphasise exclusiveness.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.See All of Our Definitions
This report originates from Passport, our Personal Luxury research and analysis database.
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