The further progression of the normalisation of consumers’ shopping habits and the stronger rebound of the tourism industry are set to contribute to the continued recovery and growth of personal luxury over the forecast period. Current value growth is expected in all categories in all years of the forecast period, and sales are set to return to the pre-pandemic level in 2023.
Some changes in consumer behaviour brought about by the pandemic are expected to persist over the forecast period, further influencing personal luxury. For many consumers, health and wellness, including an improved emotional balance, have moved further into focus and into their decision-making when purchasing such goods.
Sales via e-commerce were particularly boosted by the effects of the pandemic, including lockdowns and home seclusion. As most stores have reopened in 2022, and some consumers are returning to more store-based shopping routines, sales through luxury boutiques and other store-based outlets are expected to regain traction over the forecast period.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See All of Our DefinitionsThis report originates from Passport, our Personal Luxury research and analysis database.
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