Personal Luxury in Germany

April 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Personal Luxury industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Luxury in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Luxury in Germany?
  • Which are the leading brands in Personal Luxury in Germany?
  • How are products distributed in Personal Luxury in Germany?
  • How important is tourism in evaluating demand for Personal Luxury in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Personal Luxury in Germany - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Luxury leather goods leads in terms of value growth in 2021
Local residents dictate the performance of personal luxury
E-commerce expands rapidly in personal luxury

PROSPECTS AND OPPORTUNITIES

Designer apparel and footwear shows strong growth potential
International expenditure set to surpass 2019 level in the forecast period
Store-based retailers to gradually lose part of its relevance in the industry

CATEGORY DATA

Table 1 Sales of Personal Luxury by Category: Value 2016-2021 Table 2 Sales of Personal Luxury by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Personal Luxury: % Value 2016-2020 Table 4 LBN Brand Shares of Personal Luxury: % Value 2017-2020 Table 5 Distribution of Personal Luxury by Format: % Value 2016-2021 Table 6 Forecast Sales of Personal Luxury by Category: Value 2021-2026 Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

Strong recovery despite prolonged disruption caused by the pandemic
The pandemic necessitates the e-commerce route
Personal luxury brands keep losing ground to premium and luxury cars
Lockdowns in 2021 further improve the performance of e-commerce
Luxury goods expected to grow solidly across categories

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2016-2021 Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021 Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021 Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020 Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020 Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021 Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026 Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Personal Luxury

      • Men's Designer Apparel
      • Women's Designer Apparel
      • Designer Childrenswear
      • Designer Clothing Accessories and Hosiery
      • Children's Designer Footwear
      • Men's Designer Footwear
      • Women's Designer Footwear
    • Luxury Spectacle Frames
      • Men's Luxury Sun Glasses
      • Women's Luxury Sun Glasses
    • Luxury Costume Jewellery
      • Men's Luxury Fine Jewellery
      • Women's Luxury Fine Jewellery
      • Men's Luxury Bags and Small Leather Goods
      • Women's Luxury Bags and Small Leather Goods
    • Luxury Travel Goods
  • Luxury Wearables Electronics
    • Men's Luxury Timepieces
    • Women's Luxury Timepieces
  • Luxury Writing Instruments and Stationery
    • Super Premium Colour Cosmetics
    • Super Premium Fragrances
    • Super Premium Skin Care
    • Other Super Premium Beauty and Personal Care

Personal Luxury

This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Personal Luxury research and analysis database.

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