Personal Luxury in France

PROSPECTS

Personal luxury value sales rise along with the increase in tourism

Personal luxury saw a third consecutive year of current value growth in 2019. France has seen a steady increase in tourism since the 2015-2016 terror attacks, including the return of wealthy American and Asian tourists.

Luxury wearables leads growth as smartwatches gain popularity

Luxury wearables fuelled the growth of portable consumer electronics in 2019, and also saw the highest growth within personal luxury in current value terms. This strong performance is expected to continue over the forecast period, although sales will rise from a low base.

The quest to attract millennials through digitalisation and collaboration

Online sales of personal luxury goods continue to grow steadily, driven by millennials. Hooked to their smartphones and relying on functional online applications, this generation of consumers sees fewer barriers to buying products of significant value online.

COMPETITIVE LANDSCAPE

Louis Vuitton Malletier increases its lead, seeing growth in all categories

Louis Vuitton Malletier continued to lead personal luxury in 2018, thanks mainly to its strong position in luxury leather goods. It also saw a strengthening of its position, thanks to strong growth in designer apparel and footwear (ready-to-wear) and luxury eyewear.

Fashion houses Gucci and Prada join luxury fine jewellery

Although Cartier Joaillerie International maintained its strong lead in luxury jewellery in 2018, it saw a value share decline, and this is expected to continue as new players enter luxury fine jewellery. Meanwhile, thanks to a successful year in 2018, Prada posted strong revenue growth, showing a rising trend in all markets and all product categories.

Kering Eyewear becomes a major player in luxury eyewear

The Essilor Luxottica megamerger has had a considerable impact in eyewear. No group has the size to compete with the new entity, as it combines dual expertise in ophthalmic lenses and high-end spectacles.

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