Personal Luxury

Ranked second in global designer apparel and footwear, Ralph Lauren Corp ramped up its marketing investment to celebrate its 50th anniversary in 2018. However, years of discounting have already had a detrimental effect on brand image. Meanwhile, ...

While personal luxury sales stagnated in 2018, this represented a slight improvement from 2017 which can be attributed to rising demand for brands that offer value for money and quality. As consumers remain cautious about what they spend, they prefer...

The rise of digital devices and their increasingly embedded and extensive role in consumers’ everyday lives are set to exert an increasingly strong influence over the development of several areas of personal luxury during the forecast period. The ...

An important consumer group for personal luxury is Generation Y (millennials) comprising approximately 50% of luxury customers. Strong consumers of fashion and technology, they are not loyal to a specific brand, but have acquired an indefinable ...

Despite a volatile economic situation, personal luxury is expected to continue to perform well over the forecast period. A “revolution” is anticipated in how brands convey key messages, represent their image and communicate with their target ...

Personal luxury in Spain remained heavily reliant on spending by wealthy tourists in 2018. In fact, over the last few years the Spanish authorities pushed to increase connectivity with some countries, especially Asian countries, as such tourists tend...

Super premium beauty and personal care remained a strong category in personal luxury in 2018. In addition to rising demand from millennials for these products, brands continued to invest heavily in innovation, which kept the category new and ...

Luxury leather goods recorded significant growth in 2018, with the best-performing category being women’s luxury bags and small leather goods. The majority of luxury leather goods sold in Indonesia are handbags and the first-time buyer usually ...

The rise of experiential luxury continues to impact personal luxury in Italy, and curb its development in both volume and value terms. As a result, despite the more favourable economic environment compared with the review period, most personal luxury...

How consumers interact with social media has largely affected consumption trends within personal luxury. Given that millennials, who interact with social media more frequently, are soon to become the largest consuming generation, now that the baby ...

Not all personal luxury areas target the same consumers. Luxury eyewear, for example, is traditionally purchased by middle-class consumers. During difficult economic times, areas which have more of a mass market focus tend to underperform. Luxury ...

2018 was a favourable year for personal luxury due to a strong recovery in sales. Much of the growth was due to the greater variety of products that became available, for which many Argentinians previously travelled abroad to purchase. In addition, ...

In early 2018, the CECA (China Electronic Commerce Association) announced the plan to further develop its official website to identify the authenticity of personal luxury goods purchased through e-commerce platforms in China. This move will better ...

The millennial demographic is the most important for luxury brands in the UK. The huge rise in house prices is leading younger consumers to spend their disposable incomes on personal luxury goods rather than saving for a house. The huge growth in ...

Traditional luxury brands such as Gucci and Louis Vuitton were associated with exclusivity and a high price tag. The target audience for such brands was high net worth individuals, who purchased luxury products because they were perceived as status ...

2018 has seen personal luxury record current value growth for the first time since the beginning of the review period. This comes off the back of a recovering economy, a rise in inbound arrivals from Mainland China and increased consumer confidence. ...

After suffering a drop in tourist numbers in the aftermath of the terror attacks, international tourists returned to France; tourism saw a relative recovery in 2017 and there were positive developments in 2018 as well. Asian tourists are especially ...

Designer apparel and footwear (ready-to-wear), the largest personal luxury category by value and volume, also recorded the highest current value growth in 2018. Men’s designer footwear drove growth, followed by women’s designer footwear and women’s ...

In 2018, personal luxury in Germany continued to register solid current value growth. First and foremost, this performance was driven by ongoing favourable economic conditions in the country, which have led to strong consumer confidence and rising ...

Many Swedish consumers are becoming increasingly interested in experiential luxury over material luxury goods. Indeed, the restaurant industry in Sweden has been growing quickly, with locals increasingly enjoying fine dining, while also spending more...