Super Premium Beauty and Personal Care

Super premium fragrances has been amongst the categories to be affected most severely by the COVID-19 crisis. The significant reduction in social contact as work and study shifted to the home environment and restrictions were placed on the operations…

Super premium beauty and personal care saw positive results recovering from the impacts of the COVID-19 pandemic already in the second half of 2020. With a more controlled pace in the growth of contagion and deaths, the gradual resumption of social…

Super premium beauty and personal care witnessed a strong return to growth in total current value sales in 2021, with all categories also developing positively in volume terms after having recorded double-digit declines in this regard in 2020.…

In 2021, the number COVID-19 cases continued to surge, especially in the middle of the year, recording the highest number of cases in August. Although stores were open, consumers continued to spend more time at home for most of the year, refraining…

Limited socialising, remote working, closure of non-essential stores and lingering price sensitivity are all negative factors influencing the weak performance of super premium beauty and personal care in South Africa in 2021, following double-digit…

Super premium beauty and personal care suffered a notable current value decline in 2020 due to COVID-19, although the fall in sales was not as strong as in other personal luxury goods categories, and a return to growth was seen in 2021. Sales did not…

Super premium beauty and personal care suffered a double-digit decline in value sales in 2020, due to lockdowns and retail outlets being closed for parts of the year. In 2021, super premium beauty and personal care is expected to register current…

Super premium beauty and personal care fared better from the pandemic than other luxury goods and only registered a slight decline in value sales in 2020. There were several reasons for this. With international travel disputed and Ukrainian consumers…

In 2021, the make-up trend moved towards indoor make-up while there was also a strong trend among women to avoid wearing make-up entirely given that many were still required to work from home. New product launches focused on offering multiple…

After the double-digits decline of the category in 2020, players expected a strong recovery for sales of super premium beauty and personal care in 2021. Although the category will post small growth in 2021, the major recovery will not really appear.…

Like fine wines/champagne and spirits and premium and luxury cars, super premium beauty and personal care remained fairly resilient to the impact of COVID-19 in Canada. While sales declined in 2020, the rate was not as steep as for other luxury goods…

Super premium beauty and personal care is largely sold through department stores and beauty specialist retailers in the Mexican market. Consumers of these products like to experience them first hand, and these outlets often provide clients with…

Retail current value sales of super premium beauty and personal care declined by almost a fifth during 2020 and exhibited only a sluggish recovery in 2021. The economic shock of the pandemic had a significant negative effect on consumer confidence,…

Super premium beauty and personal care has seen enhanced sales in both 2020 (bar in the case of super premium colour cosmetics, the only sub-category in declines) and into 2021 (with all sub-categories seeing positive growth). This ongoing growth is…

As many retail stores had to close due to the COVID-19 pandemic, alternative channels grew significantly during 2020 and remained highly relevant in 2021 as they allowed brands to stay closer to consumers. With home seclusion continuing during the…

Super premium beauty and personal care has fared better than most other categories in luxury goods since the onset of the pandemic. Nonetheless, retail current value sales declined by almost a fifth during 2020, with demand for super premium colour…

Super premium beauty and personal care saw a significant absolute value loss in 2020, due to home seclusion, the temporary closure of beauty specialist retailers and department stores, as well as tightened consumer spending as a result of job…

As a result of the pandemic, and consumers spending much more time at home, demand for super premium beauty and personal care products was adversely affected. While the category was already only demonstrating a limited increase in sales in 2019, it…

Super premium beauty and personal care saw a strong slowdown in its current value growth rate in 2020 compared with previous years. However, this was also the only personal luxury category which was able to maintain growth in this year, which was an…

Super premium beauty and personal care in Malaysia was negatively affected by the country lockdown enforced between 18 March and 4 May 2020. During this time, non-essential retail stores were required to close, including standalone stores and…