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Personal Luxury in
India

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Personal luxury moves away from exclusivity

Traditional luxury brands such as Gucci and Louis Vuitton were associated with exclusivity and a high price tag. The target audience for such brands was high net worth individuals, who purchased luxury products because they were perceived as status symbols, representing success and wealth.

The increasing focus on personal branding benefits designer apparel and footwear

Designer apparel and footwear was the leading revenue generator within personal luxury during the review period. The demand for branded apparel is seen across all consumers, especially in urban areas, with rising aspirations leading consumers to continuously seek more luxurious brands.

Rises in customs duties reflect in higher final prices

2018 saw the government further push the “Make in India” initiative, with the vision to support domestic manufacturing and reduce imports. To achieve this, the government imposed higher customs duties across several products in personal luxury, resulting in increases in final prices.

COMPETITIVE LANDSCAPE
Louis Vuitton leads personal luxury

Louis Vuitton, which is part of LVMH Watch & Jewellery India, is an international luxury brand which has offerings across several personal luxury categories, such as ready-to-wear, bags, mobile phones, fragrances and jewellery. It has strong brand recognition amongst both affluent people in the country and globally, as well as aspirational or first-time consumers.

Fragmentation is prevalent in the competitive landscape

Personal luxury is very fragmented, with many large players vying for share in the country. However, the competitive landscape has several large brands, such as Louis Vuitton, Hermès, Burberry, Calvin Klein and Gucci, to name a few.

Brands will look to expand their retail presence

Consumers who previously viewed brands such as Calvin Klein and Donna Karen as luxury will look to trade up to more premium brands such Gucci and Hermès on the back of rising aspirations. However, a major constraint to the higher growth of designer apparel and footwear brands is the low presence of retail outlets.

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Personal Luxury in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Luxury industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Luxury industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Luxury in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Personal Luxury in India?
  • What are the major brands in India?
  • How dynamic is the growth of Personal Luxury internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Personal Luxury in India - Category analysis

HEADLINES

PROSPECTS

Personal luxury moves away from exclusivity
The increasing focus on personal branding benefits designer apparel and footwear
Rises in customs duties reflect in higher final prices

COMPETITIVE LANDSCAPE

Louis Vuitton leads personal luxury
Fragmentation is prevalent in the competitive landscape
Brands will look to expand their retail presence

CATEGORY DATA

Table 1 Sales of Personal Luxury by Category: Value 2013-2018
Table 2 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 4 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 5 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 6 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Luxury Goods in India - Industry Overview

EXECUTIVE SUMMARY

Growth slows as luxury goods faces multiple challenges
Affordable luxury products are key to tap into the younger consumer group
Fragmentation is prevalent in the competitive landscape
Store-based retailing maintains its dominance
Luxury goods is expected to continue its positive performance

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources