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Country Report

Personal Luxury in

Personal Luxury in India

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Decline is attributable to outlet closures and consumer caution due to COVID-19

After many years of double-digit current value growth, personal luxury has turned to decline in 2020, due to the various impacts of COVID-19. One of the main issues has been the temporary closure of store-based retailers, which are the main distributors of luxury products.

Company strategies to minimise sales declines

In order to address the steep falls in sales in 2020, most players turned to deep discounting during the year. With the government restricting the sale of discretionary products during the lockdown and brands sitting on large inventories, brands had to resort to massive price reductions to try and shift stock.

Strong distribution increase for e-commerce

Luxury players traditionally focused on the provision of physical stores, due to the ability to touch and feel products, and for the whole luxury experience that they could offer. However, a significant impact of the temporary closure of store-based retailers due to COVID-19 has been a massive increase in share for e-commerce, with a doubling of its share in personal luxury in 2020, as some consumers turned online to purchase their favourite brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Luxury industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Luxury industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Luxury in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Luxury in India?
What are the major brands in India?
How dynamic is the growth of Personal Luxury internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Personal Luxury in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline is attributable to outlet closures and consumer caution due to COVID-19

Company strategies to minimise sales declines

Strong distribution increase for e-commerce

RECOVERY AND OPPORTUNITIES

A return to growth, although recovery likely to take some time

Sustainable and pre-owned goods set to be increasingly important in personal luxury

The rising importance of omnichannel retailing

CATEGORY DATA

Table 1 Sales of Personal Luxury by Category: Value 2015-2020
Table 2 Sales of Personal Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Personal Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Personal Luxury: % Value 2016-2019
Table 5 Distribution of Personal Luxury by Format: % Value 2015-2020
Table 6 Forecast Sales of Personal Luxury by Category: Value 2020-2025
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Luxury Goods in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Personal Luxury in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Decline is attributable to outlet closures and consumer caution due to COVID-19

Company strategies to minimise sales declines

Strong distribution increase for e-commerce

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Personal Luxury in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decline is attributable to outlet closures and consumer caution due to COVID-19

Company strategies to minimise sales declines

Strong distribution increase for e-commerce

RECOVERY AND OPPORTUNITIES

A return to growth, although recovery likely to take some time

Sustainable and pre-owned goods set to be increasingly important in personal luxury

The rising importance of omnichannel retailing

CATEGORY DATA

Luxury Goods in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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