Excellent customer service and personalisation opportunities have always been part of the appeal for consumers of personal luxury brands. Thus, brand owners are increasingly attempting to enhance the online experience or link it to offline services.
While Filipinos still prefer classic styles and traditional materials for many personal luxury goods, younger wealthier consumers are also entering the market, who are more educated regarding sustainability issues and are making ethical purchases. This may mean that in the future, items such as vegan leather, sustainable jewellery using lab-grown diamonds, transparency and traceability in the supply chain, and social commitments become factors that can help sway a consumer’s decision from purchasing one brand over the other.
Competition within personal luxury is likely to expand in the Philippines over the forecast period, as smaller players continue to enter the premium segment. Heritage incumbent brands can command significantly higher price tags, but newer smaller players are able to convert consumers by focusing on artisanal production and/or limited releases, supported by strong marketing activity.
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Understand the latest market trends and future growth opportunities for the Personal Luxury industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Luxury industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Personal Luxury
This is an aggregation of Designer Clothing and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Luxury Portable Consumer Electronics and Super Premium Beauty and Personal Care.
See All of Our DefinitionsThis report originates from Passport, our Personal Luxury research and analysis database.
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