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Country Report

Personal Luxury in

Personal Luxury in South Africa

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Personal luxury stores close during COVID-19 lockdown, hitting sales

After seeing solid current value growth rates throughout most of the review period, personal luxury saw a significant decline in 2020. The arrival of COVID-19 in the country led the South African government to take action to try and halt the spread of the virus in the country.

Economic impact of COVID-19 and loss of aspirational consumers also affect sales

Declines were seen across all personal luxury categories in 2020. In addition to the closure of store-based retailers, some consumers were affected by the economic impact of COVID-19.

Brands have to adapt to the COVID-19 lockdown regulations

Surtee Group maintained its lead in personal luxury in value terms in 2019, and remained the only player holding a double-digit value share in a very fragmented competitive environment. Its Hugo Boss brand has been present in the country for some time and is aspirational to many consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Luxury industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Luxury industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Luxury in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Luxury in South Africa?
What are the major brands in South Africa?
How dynamic is the growth of Personal Luxury internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Personal Luxury in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Personal luxury stores close during COVID-19 lockdown, hitting sales

Economic impact of COVID-19 and loss of aspirational consumers also affect sales

Brands have to adapt to the COVID-19 lockdown regulations

RECOVERY AND OPPORTUNITIES

Economic problems will hamper recovery

Fewer business and social interactions will affect sales

Contactless shopping innovations expected for personal luxury shoppers

CATEGORY DATA

Table 1 Sales of Personal Luxury by Category: Value 2015-2020
Table 2 Sales of Personal Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Personal Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Personal Luxury: % Value 2016-2019
Table 5 Distribution of Personal Luxury by Format: % Value 2015-2020
Table 6 Forecast Sales of Personal Luxury by Category: Value 2020-2025
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Personal Luxury in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Personal luxury stores close during COVID-19 lockdown, hitting sales

Economic impact of COVID-19 and loss of aspirational consumers also affect sales

Brands have to adapt to the COVID-19 lockdown regulations

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Personal Luxury in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Personal luxury stores close during COVID-19 lockdown, hitting sales

Economic impact of COVID-19 and loss of aspirational consumers also affect sales

Brands have to adapt to the COVID-19 lockdown regulations

RECOVERY AND OPPORTUNITIES

Economic problems will hamper recovery

Fewer business and social interactions will affect sales

Contactless shopping innovations expected for personal luxury shoppers

CATEGORY DATA

Luxury Goods in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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