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Learn moreMar 2021
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After seeing solid current value growth rates throughout most of the review period, personal luxury saw a significant decline in 2020. The arrival of COVID-19 in the country led the South African government to take action to try and halt the spread of the virus in the country.
Declines were seen across all personal luxury categories in 2020. In addition to the closure of store-based retailers, some consumers were affected by the economic impact of COVID-19.
Surtee Group maintained its lead in personal luxury in value terms in 2019, and remained the only player holding a double-digit value share in a very fragmented competitive environment. Its Hugo Boss brand has been present in the country for some time and is aspirational to many consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Luxury industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Luxury industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Luxury in South Africa market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.