Personal Luxury in Canada

PROSPECTS

Designer apparel and footwear (ready-to-wear) leads in 2018

Designer apparel and footwear (ready-to-wear), the largest personal luxury category by value and volume, also recorded the highest current value growth in 2018. Men’s designer footwear drove growth, followed by women’s designer footwear and women’s designer apparel.

Luxury eyewear also sees a strong performance in 2018

Sunglasses are viewed as a fashion accessory by women, who may own multiple pairs to complement different outfits. Women also replace their sunglasses more frequently than men.

Luxury eyewear is projected to see the strongest growth in the forecast period

Luxury eyewear is expected to record the highest current value CAGR over the forecast period, led by women’s luxury sunglasses. Opportunities exist for luxury brands to grow their sales by increasing renewal rates.

COMPETITIVE LANDSCAPE

Michael Kors maintains its lead despite a challenging year

In 2017, the Michael Kors brand continued to lead personal luxury in value terms, due to its lead in leather goods and second position in designer apparel and footwear (ready-to-wear). Michael Kors maintained its lead despite a decline in its share towards the end of the review period.

Canada Goose moves into second position

Canadian luxury brand Canada Goose claimed second place in personal luxury in 2017, taking this position from Ralph Lauren thanks to taking the lead in designer apparel and footwear (ready-to-wear). Canada Goose’s revenues surged in the year ended 31 March 2018, driven by growth in the brand's online and direct-to-consumer channels.

Mono-brand stand-alone stores challenge luxury department stores

The four largest luxury department store retailers in Canada – Holt Renfrew, menswear retailer Harry Rosen, Saks Fifth Avenue and Nordstrom – continued to be the prime distribution channels for designer apparel and footwear (ready-to-wear), the largest category in personal luxury in value terms. These retailers also hold distribution shares in other categories, such as luxury jewellery, luxury leather goods and super premium beauty and personal care.

Files are delivered directly into your account within a few minutes of purchase.