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Country Report

Personal Luxury in

Personal Luxury in Canada

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store and border closures have a highly negative impact on personal luxury sales

Personal luxury value sales plummeted in 2020, with designer apparel and footwear (ready-to-wear) and luxury jewellery, leather goods and timepieces suffering worst. Most categories suffered from tourist expenditure being substantially reduced as international travel was restricted in 2020.

Luxury consumers still prefer the in-store experience

According to industry sources, luxury consumers that returned to luxury boutiques and department stores in the reopening phase post-lockdown went to buy personal luxury products. Customers were not browsing but arrived with clear intent to buy products such as leather goods and designer apparel due to pent-up demand.

Direct-to-customer retailing continues to gain prominence in personal luxury

The pandemic has not derailed plans by some brands to continue expanding their direct-to-customer channels in Canada. Direct-to-customer retailing includes opening stand-alone stores as well as e-commerce sites with omnichannel strategies such as in-store collection and presents a challenge to other retailers such as luxury department stores.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Luxury industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Luxury industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Luxury in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Personal Luxury in Canada?
What are the major brands in Canada?
How dynamic is the growth of Personal Luxury internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Personal Luxury in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store and border closures have a highly negative impact on personal luxury sales

Luxury consumers still prefer the in-store experience

Direct-to-customer retailing continues to gain prominence in personal luxury

RECOVERY AND OPPORTUNITIES

Retailers to give more attention to e-commerce to support recovery

Ongoing international travel restrictions will hinder growth in luxury leather goods

Super premium skin care to lead the recovery

CATEGORY DATA

Table 1 Sales of Personal Luxury by Category: Value 2015-2020
Table 2 Sales of Personal Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Personal Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Personal Luxury: % Value 2016-2019
Table 5 Distribution of Personal Luxury by Format: % Value 2015-2020
Table 6 Forecast Sales of Personal Luxury by Category: Value 2020-2025
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Luxury Goods in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Personal Luxury in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store and border closures have a highly negative impact on personal luxury sales

Luxury consumers still prefer the in-store experience

Direct-to-customer retailing continues to gain prominence in personal luxury

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Personal Luxury in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store and border closures have a highly negative impact on personal luxury sales

Luxury consumers still prefer the in-store experience

Direct-to-customer retailing continues to gain prominence in personal luxury

RECOVERY AND OPPORTUNITIES

Retailers to give more attention to e-commerce to support recovery

Ongoing international travel restrictions will hinder growth in luxury leather goods

Super premium skin care to lead the recovery

CATEGORY DATA

Luxury Goods in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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