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New Euromonitor solution to help business drive e-commerce growth

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LONDON, UK – Market research company Euromonitor International has launched a new data solution that focuses on e-commerce, providing businesses with market intelligence and valuable insights to aid their decision-making process on how consumers are engaging with brands online.

The new Euromonitor E-Commerce solution provides online sales data by industry, category, company, brand, and retailer, updated every three months. This data helps companies benchmark performance, uncover growth opportunities, strike the right partnerships and gain a competitive advantage to enhance their online successes.

According to Euromonitor, the global pandemic accelerated growth of e-commerce sales, as companies increased their focus on digital sales channels due to lockdown measures. Consumers spent USD 3.3 trillion shopping online in 2022, 65% more than before COVID-19. E-Commerce is forecast to remain a dominant force in retailing, accounting for 47% of retail growth by 2027.

Reflecting on the launch, Jared Koerten, Head of E-Commerce at Euromonitor International, said:

“We are excited to launch the new Euromonitor E-Commerce solution, which will provide our customers with the insights they need to make informed decisions and drive growth in the e-commerce space. As e-commerce continues to dominate retail, it is more important than ever for companies to have access to accurate and reliable online sales data. We believe that this new solution will be a game-changer for businesses looking to grow and thrive in the digital age. By providing detailed quarterly insights into the e-commerce landscape in 12 countries, we can help businesses to identify new online opportunities and optimize their digital presence.”

Euromonitor’s E-Commerce solution maps stock keeping unit (SKU) level purchase data from clickstream panels, e-receipts, and online retailers to a globally standardised category taxonomy for easy tracking and comparison. The solution covers more than 400 retailers that account for at least 80% of total online sales across the 12 countries and industries tracked and captures the online shopping behaviours of more than 10 million panellists.

Euromonitor’s E-Commerce solution includes:

  • Quarterly online sales for 12 FMCG industries in 12 countries. Countries covered include Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Poland, Spain, the United Kingdom, and the United States of America. Industries include Alcoholic Drinks, Beauty and Personal Care, Consumer Health, Home Care, Hot Drinks, Soft Drinks, Dairy Products and alternatives, Cooking Ingredients and Meals, Snacks, Staple Foods, Pet Care, and Tissue and Hygiene
  • Market sizes for each of the 12 industries and 500 FMCG categories
  • Market shares for companies, brands and retailers in 301 categories
  • 400+ retailers covering 80%+ of the e-commerce landscape in 12 countries

This launch is part of Euromonitor International's ongoing commitment to providing businesses with the most comprehensive and up-to-date business intelligence solutions. With over 50 years of experience in market research, Euromonitor International is uniquely positioned to help businesses navigate the complex and rapidly-evolving e-commerce landscape.

For more information, please visit Euromonitor International's e-commerce website.


Notes to the editor:

  • Global e-commerce market grew by a moderate 3% in 2022, accounting for USD 3.3 trillion in 2022. The growth rate in 2022 was 10 times slower than in 2020 when due to the pandemic the global e-commerce market growth reached the peak of 30%.
  • By 2027 the global e-commerce market is forecast to grow by more than 44%.
  • Appliances and Electronics (USD 652 billion), Fashion (USD 593 billion) and Foods (USD 349 billion) accounted for the highest online sales globally in 2022, however with a projected 58% market growth Drinks & Tobacco will demonstrate the highest e-commerce increase by 2027.
  • In 2022 one person globally spent USD 445 on purchases online. This is 4 times more than in 2012 when the sum was USD 113.
  • The biggest regions for e-commerce in 2022 were Asia Pacific (USD 1.5 trillion), North America (USD 1.1 trillion) and Western Europe (USD 373 billion).


For further information, please contact:

Euromonitor Press Office  

About Euromonitor International

Euromonitor International is the world’s leading provider of global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

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