The COVID-19 experience fostered outstanding retail sales growth in dietary supplements, with combination products positioned as immune system supports performing well. Over the forecast period, it is expected to be difficult to maintain the rate of growth in consumption in 2020-2022.
In a highly fragmented category, many manufacturers are expected to innovate through new product launches. Thus, the forecast period is predicted to see manufacturers develop new formulations and delivery formats to cater to consumers’ needs.
Influences on the anticipated positive performance of dietary supplements include the ageing population trend, concerns over poor dietary habits and rising awareness of the benefits of a wider range of dietary supplements. Older consumers are becoming increasingly concerned and knowledgeable about health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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