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Country Report

Dietary Supplements in

Dietary Supplements in Romania

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Further positive growth on the cards for dietary supplements

Strong sales growth is expected to be seen in dietary supplements over the forecast period. Among the main reasons for this are high healthcare costs and the increased emphasis on preventative healthcare, which are encouraging consumers to spend more on dietary supplements in order to support good health and avoid the onset of illness.

Combination dietary supplements set to remain the leading category

Combination dietary supplements accounted for at least two-fifths of total dietary supplements value sales in 2018 and this is expected to remain the case throughout the forecast period. Combination dietary supplements is a fragmented category offering a broad spectrum of products with varied positioning.

Positioning likely to become more important for dietary supplements marketing

During the forecast period, dietary supplements manufacturers are likely to focus more on positioning their products as useful for preventing or minimising adverse health outcomes. Among the positions most likely to be taken for specific products are immune system boosting, heart health, bone health, memory function and energy boosting.

Competitive Landscape

Terapia Ranbaxy remains the leading name in dietary supplements

Local player Terapia Ranbaxy was able to hold top spot in the category in 2018 due to strong demand for its wide range of dietary supplements across numerous categories. The company represents the products of various international manufacturers and thus it is able to benefit from the international profile of its brands and its understanding of the needs of local consumers.

Congestion at the top of the rankings

Dietary supplements is a highly-fragmented category and no player was able to generate a double-digit value share in 2018. In addition, very little separates the top six players, any of which has the potential to emerge as the strong category leader in future.

Innovation and new product development likely to be the keys to success

With the competitive environment in the category highly fragmented, the companies and brands present in dietary supplements will need to take steps to stand out from their competitors during the forecast period. As consumers are likely to expand the range of dietary supplements that they consume, it is expected that products will become increasingly targeted towards specific needs such as digestive health, immune system fortification, energy boosting and vitality and bone, heart, liver and skin health.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Romania?
What are the major brands in Romania?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Romania - Category analysis

ANALYSIS

Headlines

Prospects

Further positive growth on the cards for dietary supplements
Combination dietary supplements set to remain the leading category
Positioning likely to become more important for dietary supplements marketing

Competitive Landscape

Terapia Ranbaxy remains the leading name in dietary supplements
Congestion at the top of the rankings
Innovation and new product development likely to be the keys to success

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Romania

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Romania vs Other Geographies
Households with a Disposable Income Over USD25,000 - Romania

Consumer Health in Romania - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to develop as positive influences spur growth
Consistent performance and strong growth indications of a healthy industry
Strong local companies compete with regional players and major multinationals
Chemists/pharmacies remains dominant in consumer health distribution
Further positive growth expected, with paediatric consumer health to lead the way

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Romania

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Romania vs Other Geographies
Households with a Disposable Income Over USD25,000 - Romania

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Megatrends

Country Report

Dietary Supplements in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Further positive growth on the cards for dietary supplements

Combination dietary supplements set to remain the leading category

Positioning likely to become more important for dietary supplements marketing

Competitive Landscape

Terapia Ranbaxy remains the leading name in dietary supplements

Congestion at the top of the rankings

Innovation and new product development likely to be the keys to success

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Romania - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Romania - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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