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Country Report

Dietary Supplements in

Dietary Supplements in Romania

22 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for dietary supplements remains positive in Romania

Demand for dietary supplements remained positive in Romania in 2017. Due to high healthcare costs and an increased emphasis on preventative care, consumers are willing to spend on dietary supplements in addition to their regular foods to maintain their health.

Changing perception of health

Romanian consumers are increasingly aware of the importance of healthy lifestyles. They take more responsibility for their personal health, integrating mental and physical wellbeing.

Dietary supplements by positioning

Dietary supplements positioned as improving the immune system accounted for the largest share of sales, followed by products positioned for heart health then bones. The rest of the category is highly fragmented.

COMPETITIVE LANDSCAPE

Combination dietary supplements account for most of sales

Combination dietary supplements remain the most popular in Romania in 2017, accounting for over a third of value sales. The category is fragmented with a wide spectrum of products with varied health positioning.

Opportunities for product development and innovation in dietary supplements

Dietary supplements is expected to record a healthy value CAGR over the next five years. With an increased interest in healthy lifestyles, consumers will expand their consumption of dietary supplements, particularly those targeted at digestive health, immune system fortification, vitality and longevity.

Differentiation is key to success

Dietary supplements in Romania represents one of the consumer health categories with most opportunities for product development and innovation. However, manufacturers need to differentiate themselves in order to succeed.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Romania?
What are the major brands in Romania?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Romania - Category analysis

HEADLINES

PROSPECTS

Demand for dietary supplements remains positive in Romania

Changing perception of health

Dietary supplements by positioning

COMPETITIVE LANDSCAPE

Combination dietary supplements account for most of sales

Opportunities for product development and innovation in dietary supplements

Differentiation is key to success

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for dietary supplements remains positive in Romania

Changing perception of health

Dietary supplements by positioning

COMPETITIVE LANDSCAPE

Combination dietary supplements account for most of sales

Opportunities for product development and innovation in dietary supplements

Differentiation is key to success

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Romania - Category analysis

HEADLINES

PROSPECTS

Demand for dietary supplements remains positive in Romania

Changing perception of health

Dietary supplements by positioning

COMPETITIVE LANDSCAPE

Combination dietary supplements account for most of sales

Opportunities for product development and innovation in dietary supplements

Differentiation is key to success

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self medication/self-care and preventive medicine

SOURCES

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