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Country Report

Dietary Supplements in

Dietary Supplements in Romania

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further positive growth on the cards for dietary supplements

Strong sales growth is expected to be seen in dietary supplements over the forecast period. Among the main reasons for this are high healthcare costs and the increased emphasis on preventative healthcare, which are encouraging consumers to spend more on dietary supplements in order to support good health and avoid the onset of illness.

Combination dietary supplements set to remain the leading category

Combination dietary supplements accounted for at least two-fifths of total dietary supplements value sales in 2018 and this is expected to remain the case throughout the forecast period. Combination dietary supplements is a fragmented category offering a broad spectrum of products with varied positioning.

Positioning likely to become more important for dietary supplements marketing

During the forecast period, dietary supplements manufacturers are likely to focus more on positioning their products as useful for preventing or minimising adverse health outcomes. Among the positions most likely to be taken for specific products are immune system boosting, heart health, bone health, memory function and energy boosting.

COMPETITIVE LANDSCAPE

Terapia Ranbaxy remains the leading name in dietary supplements

Local player Terapia Ranbaxy was able to hold top spot in the category in 2018 due to strong demand for its wide range of dietary supplements across numerous categories. The company represents the products of various international manufacturers and thus it is able to benefit from the international profile of its brands and its understanding of the needs of local consumers.

Congestion at the top of the rankings

Dietary supplements is a highly-fragmented category and no player was able to generate a double-digit value share in 2018. In addition, very little separates the top six players, any of which has the potential to emerge as the strong category leader in future.

Innovation and new product development likely to be the keys to success

With the competitive environment in the category highly fragmented, the companies and brands present in dietary supplements will need to take steps to stand out from their competitors during the forecast period. As consumers are likely to expand the range of dietary supplements that they consume, it is expected that products will become increasingly targeted towards specific needs such as digestive health, immune system fortification, energy boosting and vitality and bone, heart, liver and skin health.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Romania?
What are the major brands in Romania?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Romania - Category analysis

HEADLINES

PROSPECTS

Further positive growth on the cards for dietary supplements

Combination dietary supplements set to remain the leading category

Positioning likely to become more important for dietary supplements marketing

COMPETITIVE LANDSCAPE

Terapia Ranbaxy remains the leading name in dietary supplements

Congestion at the top of the rankings

Innovation and new product development likely to be the keys to success

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further positive growth on the cards for dietary supplements

Combination dietary supplements set to remain the leading category

Positioning likely to become more important for dietary supplements marketing

COMPETITIVE LANDSCAPE

Terapia Ranbaxy remains the leading name in dietary supplements

Congestion at the top of the rankings

Innovation and new product development likely to be the keys to success

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in Romania - Category analysis

HEADLINES

PROSPECTS

Further positive growth on the cards for dietary supplements

Combination dietary supplements set to remain the leading category

Positioning likely to become more important for dietary supplements marketing

COMPETITIVE LANDSCAPE

Terapia Ranbaxy remains the leading name in dietary supplements

Congestion at the top of the rankings

Innovation and new product development likely to be the keys to success

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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