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Country Report

Dietary Supplements in

Dietary Supplements in the United Kingdom

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural products experience a revival, promising growth

The widespread trend towards natural ingredients and products across both the consumer health industry and the beauty industry is slowly transforming dietary supplements. Neglected by consumers for years, products with previously declining sales, such as echinacea, ginkgo biloba and St John’s wort, have seen positive growth, which is set to continue during the forecast period.

Mental health awareness gives renewed purpose to herbal supplements

St John’s wort is a natural, mood-elevating supplement that those suffering from anxiety or depression can take to alleviate symptoms. Holland & Barrett has seen sales increase sharply, as public awareness and acceptance of mental health continues to improve.

Strong branding solidifies the leading position of Vitabiotics

Commuters travelling on the Tube in London will generally see at least one Vitabiotics advert before they have even made it to the office. With big-name celebrity representatives like Nicole Scherzinger and David Gandy, the Wellwoman, Wellman, Pregnacare and Perfectil ranges have continued to solidify Vitabiotics Ltd’s leading position in dietary supplements.

COMPETITIVE LANDSCAPE

Big names consolidate dietary supplements – for lack of innovation, not opportunity

Despite exciting developments like those seen in Holland & Barrett, dietary supplements in the UK is consolidating as big players edge out smaller brands which do not offer the same reassurance or expertise or are less ubiquitous. Brands like Seven Seas, Red Kooga and Holland & Barrett private label have seized the opportunity to profit from the natural trend and their established consumer base has chosen to buy their products rather than trial new, unknown ones for fish oils, St John’s wort or ginseng.

Joint category is a tough one to crack but Seven Seas makes headway

The ageing population in the UK has given rise to positive growth in categories aimed at the senior demographic, particularly fish oils/omega fatty acids, glucosamine, calcium supplements and eye health supplements. Despite widely circulated negative publicity about the “false efficacy” of fish oils and omega supplements, Boots has continued to see positive growth in this area, continuing to reverse the decline seen previously.

Untapped senior demographic offers huge potential

With companies focusing so much on how to appeal to younger consumers, they miss out on the largely untapped senior consumer base in the UK. With life expectancy increasing in almost all areas of the UK, and the cultural shift towards preventive approaches as part of healthy living, more and more senior consumers are buying dietary supplements.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in United Kingdom?
What are the major brands in United Kingdom?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Natural products experience a revival, promising growth

Mental health awareness gives renewed purpose to herbal supplements

Strong branding solidifies the leading position of Vitabiotics

COMPETITIVE LANDSCAPE

Big names consolidate dietary supplements – for lack of innovation, not opportunity

Joint category is a tough one to crack but Seven Seas makes headway

Untapped senior demographic offers huge potential

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural products experience a revival, promising growth

Mental health awareness gives renewed purpose to herbal supplements

Strong branding solidifies the leading position of Vitabiotics

COMPETITIVE LANDSCAPE

Big names consolidate dietary supplements – for lack of innovation, not opportunity

Joint category is a tough one to crack but Seven Seas makes headway

Untapped senior demographic offers huge potential

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Natural products experience a revival, promising growth

Mental health awareness gives renewed purpose to herbal supplements

Strong branding solidifies the leading position of Vitabiotics

COMPETITIVE LANDSCAPE

Big names consolidate dietary supplements – for lack of innovation, not opportunity

Joint category is a tough one to crack but Seven Seas makes headway

Untapped senior demographic offers huge potential

CATEGORY DATA

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Consumer focus shifts further towards healthy living, natural remedies and mental health

Focus on prevention rather than curative products drives herbal sales in the pursuit of healthy living

Fickle customers heighten the threat of private label to established players

Pharmacies struggle to remain relevant as supermarkets rule

NHS cost-cutting expected to boost OTC sales as Brexit looms in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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