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Learn moreOct 2020
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Mineral supplements, echinacea and probiotic supplements are all set to grow ahead of the category’s general performance in 2020, with this trend mainly due to their links to greater immune-boosting attributes and the increasing importance that consumers placed on these products throughout the year due to the emergence of COVID-19. According to Euromonitor International’s Product Claims and Positioning system, in 2019 33% of echinacea SKUs held an immune system health claim, with 13% of probiotic supplements and 9% of mineral supplements also holding this claim.
Prior to the emergence of COVID-19, other herbal/traditional dietary supplements was experiencing unprecedented growth due to its inclusion of CBD products which have been approximately doubling in growth year-on-year over the course of the review period. Consumers struggled with sleep during the lockdown period, with this thought to be linked to increased stress and anxiety levels in addition to disruption to routine.
Holland & Barrett is set to remain as the overall leading brand within dietary supplements in 2020, although it will continue to lose value share in an increasingly fragmented competitive environment, where the distance between itself and second-ranked Boots is not particularly wide. The brand continued to struggle with waning sales due to adverse effects in 2020 from reduced footfall to its stores, social distancing measures and competition from e-commerce pure players although it did experience increasing demand through its e-commerce platform.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.