Growth of dietary supplements is anticipated to remain strong in the UK over the forecast period as local consumers continue to prioritise their mental and physical wellbeing, as well as turn to supplements for self-care and prevention from illness. Despite inflation impacting consumers’ spending power in 2023, sales remain strong due to an interest in the category to address their health and wellness needs.
Women’s health is expected to remain at the forefront of campaigns and developments over the forecast period, fuelling category growth. Enriching women’s health-positioned combinations with additional attributes across the physical and psychological spectrum broadens the appeal of a more holistic and convenient supplement proposition.
Similar to vitamins, dietary supplements is expected to face increasing competition over the forecast period from functional/fortified food and drink. There has been significant innovation in the health and wellness space, especially with regards to nutrition, as many brands are now focusing on launching healthier products with added supplements or vitamins.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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