Dietary Supplements in the United Kingdom

PROSPECTS

Nootropics on the rise as consumers want to improve mental performance and reduce stress

Nootropics have gained popularity in today’s highly competitive society and are most often used to boost memory, focus, creativity, intelligence, motivation and at the same time reduce stress. UK consumers look for dietary supplements to support their daily busy lifestyles, maximise productivity and support with stress management.

Healthy ageing is on the agenda in the UK

Natural and healthy ageing is on the agenda of many British women. Vitamins, minerals and collagen supplements are on the rise to stop the appearance of wrinkles and support a healthy ageing process.

Probiotics are on the rise as the importance of gut health increases

Importance of gut health and its connection with mental health, weight loss and healthy skin are driving the growth of probiotics supplements in the UK. Stronger bacteria strains and higher CFU (Colony Forming Units) are what UK consumers opt for to increase the chances for bacteria to colonise the gut.

COMPETITIVE LANDSCAPE

Vitabiotics dominates dietary supplements space

Vitabiotics is the leader in dietary supplements in the UK and maintains a strong position by developing new supplements. Vitabiotics offers products tailored to the specific nutritional needs of women, men, children, teens and pets.

Holland & Barrett boosts online sales with its subscription box

Holland & Barrett launched a personalised multivitamin box, “Healthbox”, which can be ordered as a one off or used as a subscription box delivered every month. “Unlike other letterbox subscription services, our Healthbox combines a huge array of specially selected supplements, alongside advice from nutritional experts who are qualified to advise up to A-level standard in nutrition.

Symprove disrupts probiotics in the UK

Developed over 30 years and launched formally as a brand and consumer product in 2012, Symprove is disrupting probiotics in the UK. In 2017-2018, the brand recorded 50% year-on-year growth and predicts to double its revenue in 2019.

Files are delivered directly into your account within a few minutes of purchase.