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Country Report

Dietary Supplements in

Dietary Supplements in the United Kingdom

23 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positioning to remain key

Positioning via health claims is one of the main drivers of growth in dietary supplements in 2017, and a way for manufacturers to stand out in a highly competitive marketplace. In the UK, growing involvement in sports and the ageing of the population are helping to shape demand in dietary supplements, with products positioned as addressing joint health and helping to maintain a high level of mobility amongst the largest segments.

Growing personalisation supported by technological advances

As well as positioning by health claims, dietary supplements is set to see further and deeper personalisation by factors such as age, gender and lifestyle. The trend is not new within the industry, and there already exist products designed to address the specific needs of consumers with certain lifestyles.

COMPETITIVE LANDSCAPE

Herbal/traditional players in favourable position

Dietary supplements play a key role in consumers’ growing emphasis on preventive health and efforts to achieve optimal health and wellbeing, as opposed to treating symptoms of ill health as and when they occur. However, growing scepticism about the provenance and health impact of ingredients is leading a growing number of consumers to opt for herbal/traditional ingredients, which are perceived to be natural and, therefore, less harmful.

Key role for private label

Vitabiotics led the UK dietary supplements market with a 15% value share in 2017, thanks to a broad portfolio, including brands such as Jointace, Wellwoman, Wellman and Menopace, which successfully target particular consumer needs. However, private labels have a prominent presence in the market, with the eponymous brands of the retailers, Holland & Barrett and Boots, ranking first and second, respectively, in the market in 2017.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in United Kingdom?
What are the major brands in United Kingdom?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Positioning to remain key

Growing personalisation supported by technological advances

COMPETITIVE LANDSCAPE

Herbal/traditional players in favourable position

Key role for private label

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Changing consumer attitudes driving and reshaping market

Modern lifestyles boost growth categories in 2017

Smaller players exploit demand trends

Significant growth in internet retailing

Boundaries set to blur in the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positioning to remain key

Growing personalisation supported by technological advances

COMPETITIVE LANDSCAPE

Herbal/traditional players in favourable position

Key role for private label

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Positioning to remain key

Growing personalisation supported by technological advances

COMPETITIVE LANDSCAPE

Herbal/traditional players in favourable position

Key role for private label

CATEGORY DATA

Consumer Health in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Changing consumer attitudes driving and reshaping market

Modern lifestyles boost growth categories in 2017

Smaller players exploit demand trends

Significant growth in internet retailing

Boundaries set to blur in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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