Dietary supplements will register moderate constant value growth over the forecast period. Eye health supplements, fish oils/omega fatty acids and probiotic supplements will drive the highest value growth, whereas products such as cranberry will record the weakest value growth.
Over the forecast period, consumers will regard dietary supplements consumption as an accompaniment to vitamins, rather than as competition, along with an improved diet, physical activity and other positive lifestyle changes. Across the forecast period, an increasing number of Danish consumers will be more interested in a holistic approach to health, boosting demand for supplements.
The increased prevalence of vegans and vegetarians will contribute to growth for dietary supplement over the forecast period. With a vegan diet in particular sometimes having lower levels of key nutrients such as calcium, iron or protein, dietary supplements are seen as a way to increase intake of such nutrients.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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