Dietary supplements is predicted to record further growth over the forecast period, supported by increasing consumer knowledge regarding nutrition and dietary plans offered by fitness and health apps. Moreover, with limited knowledge regarding benefits that various dietary supplements can offer, many consumers perceive expenditure on dietary supplements as more discretionary in nature.
Leading dietary supplements player, Dabur India Ltd, is likely to introduce a new format of Dabur Chyawanprash to further leverage the demand for Ayurvedic-based offerings over the forecast period. Chyawanprash has historically attracted significant consumer demand and in a bid to make the offering more relevant for newer generations, Dabur is looking to extend its range by launching a powder format.
Rising inflation levels seen in 2022 could negatively impact the purchasing power of many local consumers heading into the forecast period, which is likely to influence the growth of dietary supplements. With subdued purchasing power, consumers are likely to become more cautious in their purchasing decisions, especially for more discretionary products such as dietary supplements.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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