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Country Report

Dietary Supplements in

Dietary Supplements in Saudi Arabia

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for products with an immune-boosting position rises due to COVID-19

The onset of the COVID-19 pandemic led to increased demand for dietary supplements, with the category registering strong sales growth over the course of the year. In particular, consumers become increasingly interested in dietary supplements with an immunity positioning, as well as those which are known to improve general health.

The appearance of new products spurs category sales

With sales of dietary supplements benefiting substantially from the COVID-19 situation, the category witnessed the entry of numerous new players during 2020. Among the most notable brands to appear on retail shelves during the year were Jamjoom Pharma’s nutraceuticals Nutraquinol, Sul-Q10, Voda, and Entrogermina.

Tonics struggles in 2020 despite expectations of strong growth for the forecast period

Tonics had a difficult year during 2020 as sales declined substantially due to consumers focusing their spending on other categories of dietary supplements that are considered more effective at supporting the immune system during the COVID-19 pandemic. However, tonics is one category of dietary supplements that is expected to record strong growth over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Saudi Arabia?
What are the major brands in Saudi Arabia?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for products with an immune-boosting position rises due to COVID-19

The appearance of new products spurs category sales

Tonics struggles in 2020 despite expectations of strong growth for the forecast period

RECOVERY AND OPPORTUNITIES

A moderate performance is slated for dietary supplements over the forecast period

High prices due to lack of price controls leads to widespread price discounting

E-commerce set to become more important after recording strong growth during 2020

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for products with an immune-boosting position rises due to COVID-19

The appearance of new products spurs category sales

Tonics struggles in 2020 despite expectations of strong growth for the forecast period

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for products with an immune-boosting position rises due to COVID-19

The appearance of new products spurs category sales

Tonics struggles in 2020 despite expectations of strong growth for the forecast period

RECOVERY AND OPPORTUNITIES

A moderate performance is slated for dietary supplements over the forecast period

High prices due to lack of price controls leads to widespread price discounting

E-commerce set to become more important after recording strong growth during 2020

CATEGORY DATA

Consumer Health in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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