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Learn moreNov 2020
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The onset of the COVID-19 pandemic led to increased demand for dietary supplements, with the category registering strong sales growth over the course of the year. In particular, consumers become increasingly interested in dietary supplements with an immunity positioning, as well as those which are known to improve general health.
With sales of dietary supplements benefiting substantially from the COVID-19 situation, the category witnessed the entry of numerous new players during 2020. Among the most notable brands to appear on retail shelves during the year were Jamjoom Pharma’s nutraceuticals Nutraquinol, Sul-Q10, Voda, and Entrogermina.
Tonics had a difficult year during 2020 as sales declined substantially due to consumers focusing their spending on other categories of dietary supplements that are considered more effective at supporting the immune system during the COVID-19 pandemic. However, tonics is one category of dietary supplements that is expected to record strong growth over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.