As gummies continue to rise in popularity, in some categories overtaking pills as the dominant format, launches are also being seen of supplements in a variety of other formats. In particular, powders, shots, and candy-like chewables have all seen increased use in recent years.
As part of the growing relevance of skin and beauty concerns to supplements positioning, and bolstered by the self-care movement, as well as the resurgence in travel and going out following the pandemic, beauty-focused supplements is set to become one of the largest positionings for supplements in the near term. There are many new and innovative products being launched in this space, such as beauty tonics and shots, probiotics focused on the skin/gut axis, and combination supplements made for hair, skin and nails.
In contrast to expectations of declines in share or in growth following the easing of the pandemic, e-commerce appears to be continuing its rapid rise, and has become the biggest single channel for sales of dietary supplements. Beyond the convenience of ordering supplements online, subscription and pack services make e-commerce an attractive option for consumers with a regular supplement schedule looking to save money and ensure a regular supply of the products they need.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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