Beauty-positioned dietary supplements is one of the fastest-growing segments within dietary supplements in the US, with hero ingredients such as collagen and biotin gaining notable share in 2023. This rapid growth is being driven by increasing disposable incomes amongst young female consumers, and increasing interest in premiumisation and self-image.
As is the case in packaged food, consumers in the US are showing growing interest in dietary supplements made with natural, vegan, and organic ingredients. Products that make organic claims or have official organic certifications have become more widely available in the country in recent years, including brands such as Orgain Organic Protein, Now Food Organic Spirulina, and Himalaya organic ashwagandha.
Gone are the days when consumers used to focus on supplements with a single benefit, such as bone health or digestive health, with multiple benefits or multifunctionality claiming their position in the spotlight. Moreover, consumer preferences are changing, and they are looking to simplify their routines with a single supplement to address multiple concerns, instead of taking four to five different supplements every day.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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