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Country Report

Dietary Supplements in

Dietary Supplements in the US

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Immunity-orientated dietary supplements see a rapid surge in popularity

As a consequence of the COVID-19 pandemic, dietary supplements, particularly those orientated towards immunity, have been enjoying significant demand among consumers. The age-old preventive health measure of dietary supplement usage has emerged as a priority for consumers as a means to put themselves in a position to better fight the COVID-19 virus.

Dietary supplements supply chain disrupted

In the pandemic’s early stages in February and March, shutdowns and social distancing measures put immense pressure on the existing supply chains, specifically within the herbal dietary supplements space. With many herbal supplements being sourced from east Asia, supplies of certain supplements such as honeysuckle were disrupted.

Many new products and entrants in dietary supplements

With dietary supplements gaining traction in the US due to heightened concerns about wellness and self-care during the COVID-19 pandemic, the space has seen a plethora of product developments from existing players as well as new entrants. Many of these new product launches have been orientated towards immunity, but brands have not been shy in launching alternative products orientated towards digestion, mental health and sleep.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in USA?
What are the major brands in USA?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Immunity-orientated dietary supplements see a rapid surge in popularity

Dietary supplements supply chain disrupted

Many new products and entrants in dietary supplements

RECOVERY AND OPPORTUNITIES

Sustained interest in dietary supplements and nutrition

Functional formats gain popularity among consumers

Boost to sales for e-commerce and essential retailers

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Dietary Supplements in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Immunity-orientated dietary supplements see a rapid surge in popularity

Dietary supplements supply chain disrupted

Many new products and entrants in dietary supplements

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Immunity-orientated dietary supplements see a rapid surge in popularity

Dietary supplements supply chain disrupted

Many new products and entrants in dietary supplements

RECOVERY AND OPPORTUNITIES

Sustained interest in dietary supplements and nutrition

Functional formats gain popularity among consumers

Boost to sales for e-commerce and essential retailers

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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