After seeing a recovery in current retail value sales growth in 2022, the category will see more stable development over the next years, underpinned in part by GNC Guatemala SA’s development in this category. GNC is the most visible specialist retailer covering a wide geography in Guatemala and is making considerable investments in educating consumers, which will support the development of the category in the forthcoming period.
As a result of COVID-19 and a growing need for products to support the immunity, local pharmaceutical companies have started to develop a broader portfolio of dietary supplements to protect the immune system. Local brands Quinifica and Benestar have both expanded their presence in the modern channel and through Quinifica retail pharmacies in 2022.
Even though it remains a niche, there are a growing number of consumers who are looking to approach health with a more natural holistic treatment. This trend could nurture the development of natural supplements in Guatemala.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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