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Country Report

Dietary Supplements in

Dietary Supplements in Hungary

22 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing attitudes towards health care benefit sales of dietary supplements

Dietary supplements is expected to continue benefiting from the shift in attitudes of Hungarian consumers towards health care, specifically that the preventative approach is generally preferable. The forecast period is set to see value sales of dietary supplements increase at a CAGR of 3% at constant 2017 prices, with growth likely to be underpinned by the growing adherence to the view that it is important to strengthen the body’s immune system to avoid illness, instead of treating illnesses as and when they occur.

Few threats to growth on the horizon, despite unfavourable EFSA regulations

The forecast period is unlikely to see the emergence of any major threats to sales growth in dietary supplements. However, recent decisions of the European Food Standards Agency (EFSA) have the potential to interfere with the ability of companies present in the category to advertise their products.

Innovative combinations set to dominate new product development

During the forecast period, Hungary’s leading dietary supplements manufacturers are expected to expand their already well-known product lines with the addition of new combinations and these are likely to be advertised as being even more effective for preventing and managing specific health problems than the existing products which they will replace or complement, depending on whether existing products are to be withdrawn or not.

COMPETITIVE LANDSCAPE

One local player and one multinational company well out in the lead

Béres Gyógyszergyár and Sanofi-Aventis maintained their strong leading positions in dietary supplements in 2017, registering value shares of 18% and 15%. Béres Gyógyszergyár markets a wide selection of dietary supplements under the iconic Béres umbrella brand, which is very well-known in Hungary and highly trusted by consumers.

Local players generate a sizeable share of value sales in dietary supplements

2017 saw local players generate 29% of value sales in dietary supplements, the strongest position of domestic companies in any consumer health category. Indeed, the leading player in dietary supplements is domestic player Béres Gyógyszergyár Zrt, which markets the highly trusted Béres flagship brand, while two other local companies, Magyar Tejgazdasági Kisérleti Intézet Kft and Juvapharma Kft were two of the three most dynamic companies in dietary supplements during the forecast period, generating 487% and 216% value growth respectively between 2012 and 2017.

New EFSA regulations present challenges to players in dietary supplements

2017 saw the leading manufacturers of dietary supplements in Hungary continue to face challenges when making health claims in advertising campaigns and on packaging and labelling. This is due to the actions of the European Food Standard Agency (EFSA), which passed regulations making it unlawful for dietary supplements to be advertised promoted by reference to a number of health claims, claims which were routinely used in previous advertising campaigns.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Hungary?
What are the major brands in Hungary?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Hungary - Category analysis

HEADLINES

PROSPECTS

Changing attitudes towards health care benefit sales of dietary supplements

Few threats to growth on the horizon, despite unfavourable EFSA regulations

Innovative combinations set to dominate new product development

COMPETITIVE LANDSCAPE

One local player and one multinational company well out in the lead

Local players generate a sizeable share of value sales in dietary supplements

New EFSA regulations present challenges to players in dietary supplements

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Strong performance for consumer health as growth rates continue to slow down

Sports nutrition continues to outperform the rest of the industry

More intensive advertising activity spurs growth

Dm-drogerie Markt continues with new system for retailing OTC medicines

Consumer health is expected to see steady growth over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dietary Supplements in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing attitudes towards health care benefit sales of dietary supplements

Few threats to growth on the horizon, despite unfavourable EFSA regulations

Innovative combinations set to dominate new product development

COMPETITIVE LANDSCAPE

One local player and one multinational company well out in the lead

Local players generate a sizeable share of value sales in dietary supplements

New EFSA regulations present challenges to players in dietary supplements

Overview

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Overview

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Table of Contents

Dietary Supplements in Hungary - Category analysis

HEADLINES

PROSPECTS

Changing attitudes towards health care benefit sales of dietary supplements

Few threats to growth on the horizon, despite unfavourable EFSA regulations

Innovative combinations set to dominate new product development

COMPETITIVE LANDSCAPE

One local player and one multinational company well out in the lead

Local players generate a sizeable share of value sales in dietary supplements

New EFSA regulations present challenges to players in dietary supplements

CATEGORY DATA

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Strong performance for consumer health as growth rates continue to slow down

Sports nutrition continues to outperform the rest of the industry

More intensive advertising activity spurs growth

Dm-drogerie Markt continues with new system for retailing OTC medicines

Consumer health is expected to see steady growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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