Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Dietary Supplements in

Dietary Supplements in Hungary

Dec 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

General growth and consumer popularity

Dietary supplements increased much faster than vitamins in Hungary over the review period, and saw much more innovation in terms of ingredients and formats. Although such products should be used primarily for prevention and support, many consumers also use them to treat acute health problems.

Safety and legislation

The distribution of dietary supplements in Hungary does not fall under the same regulation as OTC products or Rx medicines, since there is only a notification process required from manufacturers or distributors. Ideally, there would be a central searchable database not only for OTC products, but also for dietary supplements.

Personalised self-medication

Hungarian consumers prefer to consume combinations of dietary supplements rather than a specific supplement type, whilst they also often follow professionals’ advice when it comes to solving a specific problem. During the forecast period, Hungary’s leading manufacturers of dietary supplements are expected to expand their already well-known product lines with new combinations, which are likely to be advertised for preventing and managing specific health problems more effectively.

Competitive Landscape

Fragmented category with stable leaders

Dietary supplements is highly fragmented in Hungary, which is demonstrated by the high share held by “others” – this share is expected to increase further in the forecast period. However, Béres Gyógyszergyár and Sanofi-Aventis managed to maintain their leading positions in dietary supplements in 2018.

Joint and musculoskeletal issues

Based on current legislation, the category “food for special medical purposes” in Hungary includes probiotics, eye health supplements and glucosamine, which provides favourable market conditions for players within these categories, including lower tax rates. Due to office work, the low level of sports activities and the ageing population, the demand for products supporting joint health increased rapidly over the review period.

Overlaps and cross-competition

Dietary supplements often compete against other product types within consumer health, such as OTC products, weight management and wellbeing or sports nutrition. However, such cross-category overlaps can be leveraged by companies thanks to general health trends.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Hungary?
What are the major brands in Hungary?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Dietary Supplements in Hungary - Category analysis

ANALYSIS

Headlines

Prospects

General growth and consumer popularity
Safety and legislation
Personalised self-medication

Competitive Landscape

Fragmented category with stable leaders
Joint and musculoskeletal issues
Overlaps and cross-competition

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Hungary

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hungary vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hungary

Consumer Health in Hungary - Industry Overview

ANALYSIS

Executive Summary

Consumer health benefits from changing consumer lifestyles
Trends and events in consumer health
Advertising remains key to success
The rise of internet retailing
Healthy is the new trendy

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Hungary

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Hungary vs Other Geographies
Households with a Disposable Income Over USD25,000 - Hungary

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Dietary Supplements in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

General growth and consumer popularity

Safety and legislation

Personalised self-medication

Competitive Landscape

Fragmented category with stable leaders

Joint and musculoskeletal issues

Overlaps and cross-competition

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Hungary - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Hungary - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports