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Country Report

Dietary Supplements in

Dietary Supplements in Hungary

24 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

General growth and consumer popularity

Dietary supplements increased much faster than vitamins in Hungary over the review period, and saw much more innovation in terms of ingredients and formats. Although such products should be used primarily for prevention and support, many consumers also use them to treat acute health problems.

Safety and legislation

The distribution of dietary supplements in Hungary does not fall under the same regulation as OTC products or Rx medicines, since there is only a notification process required from manufacturers or distributors. Ideally, there would be a central searchable database not only for OTC products, but also for dietary supplements.

Personalised self-medication

Hungarian consumers prefer to consume combinations of dietary supplements rather than a specific supplement type, whilst they also often follow professionals’ advice when it comes to solving a specific problem. During the forecast period, Hungary’s leading manufacturers of dietary supplements are expected to expand their already well-known product lines with new combinations, which are likely to be advertised for preventing and managing specific health problems more effectively.

COMPETITIVE LANDSCAPE

Fragmented category with stable leaders

Dietary supplements is highly fragmented in Hungary, which is demonstrated by the high share held by “others” – this share is expected to increase further in the forecast period. However, Béres Gyógyszergyár and Sanofi-Aventis managed to maintain their leading positions in dietary supplements in 2018.

Joint and musculoskeletal issues

Based on current legislation, the category “food for special medical purposes” in Hungary includes probiotics, eye health supplements and glucosamine, which provides favourable market conditions for players within these categories, including lower tax rates. Due to office work, the low level of sports activities and the ageing population, the demand for products supporting joint health increased rapidly over the review period.

Overlaps and cross-competition

Dietary supplements often compete against other product types within consumer health, such as OTC products, weight management and wellbeing or sports nutrition. However, such cross-category overlaps can be leveraged by companies thanks to general health trends.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Hungary?
What are the major brands in Hungary?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Hungary - Category analysis

HEADLINES

PROSPECTS

General growth and consumer popularity

Safety and legislation

Personalised self-medication

COMPETITIVE LANDSCAPE

Fragmented category with stable leaders

Joint and musculoskeletal issues

Overlaps and cross-competition

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from changing consumer lifestyles

Trends and events in consumer health

Advertising remains key to success

The rise of internet retailing

Healthy is the new trendy

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

General growth and consumer popularity

Safety and legislation

Personalised self-medication

COMPETITIVE LANDSCAPE

Fragmented category with stable leaders

Joint and musculoskeletal issues

Overlaps and cross-competition

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Hungary - Category analysis

HEADLINES

PROSPECTS

General growth and consumer popularity

Safety and legislation

Personalised self-medication

COMPETITIVE LANDSCAPE

Fragmented category with stable leaders

Joint and musculoskeletal issues

Overlaps and cross-competition

CATEGORY DATA

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from changing consumer lifestyles

Trends and events in consumer health

Advertising remains key to success

The rise of internet retailing

Healthy is the new trendy

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

MARKET INDICATORS

MARKET DATA

SOURCES

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