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Country Report

Dietary Supplements in

Dietary Supplements in Hungary

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads to surge in demand and stock shortages in dietary supplements as pandemic places spotlight on healthy immune systems

The increased spotlight on the immune system caused by the outbreak of COVID-19 has led to a surge in demand for product areas in dietary supplements which are known to be immunity boosters. These product areas include garlic, which will lead growth in the category, echinacea, ginseng, mineral supplements, combination dietary supplements and probiotic supplements.

Brand leader Béres launches an array of new products as TV series and movie bring increases its visibility

With the brand receiving further media attention and benefiting from increased visibility after a TV series and movie were aired about the founder’s life, Béres Gyógyszergyár Zrt is expected to retain its leadership of dietary supplements. Aside from its new found fame in TV and movies, the company benefits from a particularly positive image in Hungary as a successful, traditional domestic company.

Advertising in dietary supplements becomes increasingly competitive as brands push to stand out in a fragmented competitive landscape

Due to the large number and variety of products available in dietary supplements, advertising is becoming increasingly important for brands to stand out to consumers. The focus for many brands, therefore, is turning to product design, brand image and advertising campaigns as they struggle to stand out from their numerous competitors.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Hungary?
What are the major brands in Hungary?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to surge in demand and stock shortages in dietary supplements as pandemic places spotlight on healthy immune systems

Brand leader Béres launches an array of new products as TV series and movie bring increases its visibility

Advertising in dietary supplements becomes increasingly competitive as brands push to stand out in a fragmented competitive landscape

RECOVERY AND OPPORTUNITIES

Increasing awareness of preventative approach to health and wellness drives success of category

Product development will focus on new combinations

Manufacturers shifting towards larger packaging as distribution diversifies and competition affects pricing

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Dietary Supplements in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to surge in demand and stock shortages in dietary supplements as pandemic places spotlight on healthy immune systems

Brand leader Béres launches an array of new products as TV series and movie bring increases its visibility

Advertising in dietary supplements becomes increasingly competitive as brands push to stand out in a fragmented competitive landscape

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Hungary - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to surge in demand and stock shortages in dietary supplements as pandemic places spotlight on healthy immune systems

Brand leader Béres launches an array of new products as TV series and movie bring increases its visibility

Advertising in dietary supplements becomes increasingly competitive as brands push to stand out in a fragmented competitive landscape

RECOVERY AND OPPORTUNITIES

Increasing awareness of preventative approach to health and wellness drives success of category

Product development will focus on new combinations

Manufacturers shifting towards larger packaging as distribution diversifies and competition affects pricing

CATEGORY DATA

Consumer Health in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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