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Country Report

Dietary Supplements in

Dietary Supplements in Japan

Oct 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Eye health supplements continues to grow

Eye health supplements continued to see the strongest growth within dietary supplements in 2018, mainly supported by the success of Fancl Corp’s eye supplement, Enkin series. Since the launch of this product in 2015, it has contributed to increasing awareness of the importance of eye health amongst consumers and making them realise that eye fatigue can be relieved by taking dietary supplements.

The ageing of the population is a key driver of growth

Japan has a continually ageing population. In 2018, 28% of the population was aged over 65, up from 22% in 2008.

Functional claim approval critical for success

In 2015, a regulatory class known as Foods with Functional Claims (FFC) was introduced in Japan. This classification allows specific health claims to be made about products, and had a positive impact on the performance of dietary supplements towards the end of the review period.

Competitive Landscape

Suntory Wellness continues to lead dietary supplements

Suntory Wellness continued to lead dietary supplements in 2018, with well-known brands such as Sesamin and Suntory Glucosamin. In April 2017, the company received its first FFC approval for its Suntory Glucosamin product Glucosamin Active.

Small players enter the market with new dosing formats

In July 2018, CosMED Pharmaceutical launched a new series of supplements called HaruLabo. This series was introduced following the popularity of the patch type supplement elsewhere: for instance, Patch MD in the US.

Products targeting the older population

To meet the needs of Japan’s continually ageing population, many manufacturers focused on this in the review period and introduced dietary supplements targeted to the older population. For instance, in April 2018, Fancl Corp launched Kioku Support (directly translates to “Memory Support”), which mainly consists of ginkgo biloba and helps to prevent memory loss.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Japan?
What are the major brands in Japan?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Japan - Category analysis

ANALYSIS

Headlines

Prospects

Eye health supplements continues to grow
The ageing of the population is a key driver of growth
Functional claim approval critical for success

Competitive Landscape

Suntory Wellness continues to lead dietary supplements
Small players enter the market with new dosing formats
Products targeting the older population

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand
Private Label in Dietary Supplements

CONTEXT

International Contex

Dietary Supplements Retail Sales by Region
Dietary Supplements in Japan

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

Consumer Health in Japan - Industry Overview

ANALYSIS

Executive Summary

The healthy living mindset spreads, leading to growth in sports nutrition
Disappointing impact of the new tax system on OTC products
Players offering switched OTC products enjoy growth
Internet retailing rises, whilst drugstores/parapharmacies continues to lead
Continued growth is expected, as consumers’ health concerns rise

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Japan

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Japan vs Other Geographies
Households with a Disposable Income Over USD25,000 - Japan

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Megatrends

Country Report

Dietary Supplements in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Eye health supplements continues to grow

The ageing of the population is a key driver of growth

Functional claim approval critical for success

Competitive Landscape

Suntory Wellness continues to lead dietary supplements

Small players enter the market with new dosing formats

Products targeting the older population

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Japan - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Japan - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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