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Country Report

Dietary Supplements in

Dietary Supplements in Japan

Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

FFC classification boosts dietary supplements

In line with rapid population ageing in Japan, in recent years dietary supplements has seen increased interest in products that can have health benefits for older people. This trend was strengthened in 2015 by the creation of a new regulatory classification called Foods with Functional Claims (FFC), which allows products that contain ingredients approved by the Consumer Affairs Agency (CAA) to make specific health claims.

Eye health supplements up but tonics down in 2017

Despite efforts by manufacturers to make their products more appealing to young adults and female consumers, the tonics category continued to see current value sales decline in 2017. This was mainly due to the retirement of many middle-aged and senior male consumers, who have traditionally comprised the core base for this category in Japan.

COMPETITIVE LANDSCAPE

Tonics leader Taisho focusing more on premium, enhanced-efficacy products

Taisho Pharmaceutical remained the leading company in tonics in 2017 with its well-known brand Lipovitan. In response to growing competition from energy drinks, towards the end of the review period the company increased its focus on premium products with enhanced efficacy that come in smaller packs (50ml as compared to the standard 100ml size).

Amino Collagen from Meiji remains the leading brand in collagen

Amino Collagen from Meiji Co Ltd remained the leading brand in the collagen category in 2017, closely followed by The Collagen from Shiseido Co Ltd. Since collagen is an ingredient closely associated with beauty products, both of these brands are popular among female consumers.

Asahi’s Dear-Natura brand benefits from new FFC status

Asahi Group’s Dear-Natura brand performed well in dietary supplements in 2017. Aside from the wider trend of rising health awareness among Japanese consumers, the brand benefited from the fact that a number of its products contained ingredients approved for FFC status, which enabled them to make specific functional claims.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Japan?
What are the major brands in Japan?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Japan - Category analysis

HEADLINES

PROSPECTS

FFC classification boosts dietary supplements

Eye health supplements up but tonics down in 2017

COMPETITIVE LANDSCAPE

Tonics leader Taisho focusing more on premium, enhanced-efficacy products

Amino Collagen from Meiji remains the leading brand in collagen

Asahi’s Dear-Natura brand benefits from new FFC status

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 2 OTC: Switches 2015-2017

DEFINITIONS

SOURCES

Summary 3 Research Sources

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Megatrends

Country Report

Dietary Supplements in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

FFC classification boosts dietary supplements

Eye health supplements up but tonics down in 2017

COMPETITIVE LANDSCAPE

Tonics leader Taisho focusing more on premium, enhanced-efficacy products

Amino Collagen from Meiji remains the leading brand in collagen

Asahi’s Dear-Natura brand benefits from new FFC status

Overview

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Samples: (FAQs about samples):

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Overview

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Table of Contents

Dietary Supplements in Japan - Category analysis

HEADLINES

PROSPECTS

FFC classification boosts dietary supplements

Eye health supplements up but tonics down in 2017

COMPETITIVE LANDSCAPE

Tonics leader Taisho focusing more on premium, enhanced-efficacy products

Amino Collagen from Meiji remains the leading brand in collagen

Asahi’s Dear-Natura brand benefits from new FFC status

CATEGORY DATA

Consumer Health in Japan - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from new tax system designed to promote self-medication

New consumer health products target specific demographic groups

Competitive environment in consumer health remains fragmented

Market value share of drugstores/parapharmacies channel increases

Consumer health set to benefit from self-medication and diversification

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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