Dietary supplements looks set to perform positively over the forecast period, with robust growth in total current value sales projected and most categories expected to expand consistently in volume terms. Overall demand will remain buoyant as rising health-consciousness leads more Kazakhstanis to start regularly taking these products as a preventive measure against illness.
Combination dietary supplements is expected to remain the most dynamic of the main categories in volume growth terms over the forecast period, with sales of standard and herbal/traditional varieties predicted to increase at comparatively high rates. The value-for-money proposition of these products will remain attractive in the short-to-medium term as high inflation fuelled by the global recovery from COVID-19 and the wider geopolitical fallout of Russia’s invasion of Ukraine continues to drive up the cost of living and erode purchasing power.
Direct sellers Amway and Oriflame are expected to remain the top two players in dietary supplements in value sales terms over the forecast period. Both companies hold strong early mover advantages in key categories and maintain extensive networks of sales representatives in Kazakhstan.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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