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Country Report

Dietary Supplements in

Dietary Supplements in Kazakhstan

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Health and wellness trends boosted by COVID-19 health concerns

Health and wellness trends that have resulted in the growth of dietary supplements over the review period will be strengthened in 2020 due to the increased health concerns following the outbreak of COVID-19 in Kazakhstan. As such, growth in 2020 is expected to exceed that of the previous year.

Advertising campaigns boost Bak-Set Forte and Normobakt-L as probiotics see surge in popularity

In 2020, active advertising and promotion is expected to benefit Bak-Set Forte, which will see its value share increased in 2020. Normobakt-L and Normobakt Entero are also expected to see their value shares increase on the back of successful advertising activities in 2020.

E-commerce and advertising to drive growth in dietary supplements in 2020

The strengthening position of e-commerce pharmaceutical companies and social networks will support the sales of dietary supplements in 2020. These websites are increasing in popularity as new platforms for the sale of dietary supplements, especially as consumers are told to stay at home during lockdown and are motivated to maintain social distancing where possible.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Kazakhstan?
What are the major brands in Kazakhstan?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health and wellness trends boosted by COVID-19 health concerns

Advertising campaigns boost Bak-Set Forte and Normobakt-L as probiotics see surge in popularity

E-commerce and advertising to drive growth in dietary supplements in 2020

RECOVERY AND OPPORTUNITIES

Aging population spells good news for dietary supplements

Category will continue to benefit from less strict regulation

Increasingly hectic lifestyles set to remain positive for sales of dietary supplements

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Health and wellness trends boosted by COVID-19 health concerns

Advertising campaigns boost Bak-Set Forte and Normobakt-L as probiotics see surge in popularity

E-commerce and advertising to drive growth in dietary supplements in 2020

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health and wellness trends boosted by COVID-19 health concerns

Advertising campaigns boost Bak-Set Forte and Normobakt-L as probiotics see surge in popularity

E-commerce and advertising to drive growth in dietary supplements in 2020

RECOVERY AND OPPORTUNITIES

Aging population spells good news for dietary supplements

Category will continue to benefit from less strict regulation

Increasingly hectic lifestyles set to remain positive for sales of dietary supplements

CATEGORY DATA

Consumer Health in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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