The momentum that dietary supplements has demonstrated through continued high levels of retail current value growth over the review period is set to slow in 2020. This change in momentum comes as consumers react to the 2020 COVID-19 outbreak by seeking out vitamins to boost their immune systems, which can come at the expense of other dietary supplements.
The Magne B6 brand is set to increase its value share once more in 2020, solidifying Sanofi’s lead in dietary supplements. Magne B6 has proven appealing to consumers in Uzbekistan as it promises to help customers to soothe the impact of their hectic lifestyles.
Foreign companies are expected to maintain strong value shares in 2020 despite significant obstacles for importers, however conditions are increasingly tipped in the favour of local companies who will continue to represent a strong presence in dietary supplements in 2020.
Following expected high levels of both retail volume and retail current value growth in 2020, fish oils/omega fatty acids are expected to exhibit strong growth throughout the forecast period in both retail current value and retail volume shares. The continued popularity of this product area will be supported by the perception of fish oils/omega fatty acids as the best means for preventing and recovering from diseases, especially where children are concerned.
Growth in dietary supplements is expected to remain moderate throughout the forecast period. This is down to a shift in consumer opinion towards vitamins and away from dietary supplements as a result of growing consumer education.
Local production of dietary supplements is set to continue growing as the local government will remain active in its support for local companies during the forecast period. The local government is expected to tip the odds in the favour of local companies through tax regimes that present increasing obstacles for foreign importers and benefit local producers in this product area.
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This report originates from Passport, our Dietary supplements research and analysis database.
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