Demand for dietary supplements is expected to continue growing over the forecast period as local consumers continue to prioritise their mental and physical wellbeing, supporting their efforts by increasingly turning to these products for self-care and prevention from illness. While dietary supplements positioned around immunity and general health will maintain strong demand, they are expected to face decelerating growth over the forecast period, and instead, dietary supplements positioned around mood/relaxing, digestive and beauty will be stronger performers, at least in the short term.
Strong demand for eye health supplements is expected to continue over the forecast period, supported by an ageing population and the growing rate of presbyopia, which is already occurring at a relatively early age in Germany. In addition, the dynamic development of myopia related to digital lifestyles and the high prevalence of exposure to mobile devices amongst younger children is also likely to have an impact on positive growth of the category in the coming years.
Over the forecast period, well-known global players are likely to continue to launch new combination, hybrid, multifunctional formats of minerals in addition to probiotic supplements. There is a growing prevalence of deficiencies and digestive issues, and therefore, a growing need for such products.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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