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Learn moreDec 2020
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The emergence of COVID-19 in 2020 enhanced the already growing awareness of pursuing preventive attitudes towards their health among German consumers. The pandemic only served to strengthen these attitudes in terms of heightened awareness of the importance of maintaining a strong immune system in order to be able combat infections and viruses, with dietary supplements with an immune system positioning gaining the strongest value share and recording the most impressive current value growth.
German consumers are fairly used to taking dietary supplements, with mineral supplements and combination dietary supplements especially popular. Mineral supplements have been promoted by manufacturers for years, especially those based on magnesium.
With a plethora of products available, fierce competition persists within dietary supplements, which has traditionally been characterised by a high degree of fragmentation in Germany. This trend is expected to continue over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dietary Supplements in Germany market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.