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Country Report

Dietary Supplements in

Dietary Supplements in Germany

24 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dietary supplements benefiting from growing health awareness

In 2018, dietary supplements continued to register steady growth, mainly thanks to the fact that German consumers have become increasingly conscious about their health and so are willing to spend more on products which are perceived as beneficial in this regard. That is particularly the case with consumers who do not have a balanced and varied diet and therefore take dietary supplements in order to avoid a lack of essential nutrients.

Distinct consumer groups have different preferences

As demand for dietary supplements continues to increase in Germany, it is noticeable that the motivation for using these products differs significantly depending on age and gender. Older consumers, which are accounting for an increasing share of the German population, focus mostly on prevention, thus fuelling the growth of products with a general health positioning, including combination dietary supplements.

Further growth anticipated over the forecast period

Over the forecast period dietary supplements is expected to continue to grow, primarily because consumers will aspire to live healthier lives, increasingly focusing on prevention and self-medication. As a result, dietary supplements will benefit from a growing consumer base with more sophisticated demands, thus providing the opportunity for manufacturers to launch innovative products with different positionings.

COMPETITIVE LANDSCAPE

MCM Klosterfrau remains the leading brand manufacturer

In 2018, MCM Klosterfrau Vertriebsgesellschaft remained the leading brand manufacturer in dietary supplements and continued to steadily increase its value share. The company benefits in particular from the strong presence of its Ameu, Kwai and Taxofit brands in the marketplace.

Private label continues to command the strongest share of sales

In 2018, private label continued to account for the highest share of value sales in dietary supplements. As a result of rising health awareness, drugstores and discounters have significantly increased their product ranges, offering lower-priced alternatives to branded offerings.

Dietary supplements characterised by strong competition and fragmentation

With the rising popularity of dietary supplements as a result of greater health awareness among German consumers, the competitive landscape has become increasingly dynamic and competitive. This is because various new players have entered the marketplace, while established brand manufacturers are focusing on their strengths.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Germany?
What are the major brands in Germany?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Germany - Category analysis

HEADLINES

PROSPECTS

Dietary supplements benefiting from growing health awareness

Distinct consumer groups have different preferences

Further growth anticipated over the forecast period

COMPETITIVE LANDSCAPE

MCM Klosterfrau remains the leading brand manufacturer

Private label continues to command the strongest share of sales

Dietary supplements characterised by strong competition and fragmentation

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to record steady growth
Growing health awareness helps support several trends
Focus on healthy lifestyles serves to intensify competition
Internet retailing drives growth in consumer health
Slightly weaker performance expected over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Germany

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Definitions

Sources

Summary 4 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Germany

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Germany vs Other Geographies
Households with a Disposable Income Over USD25,000 - Germany

Consumer Health in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to record steady growth

Growing health awareness helps support several trends

Focus on healthy lifestyles serves to intensify competition

Internet retailing drives growth in consumer health

Slightly weaker performance expected over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Dietary Supplements in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dietary supplements benefiting from growing health awareness

Distinct consumer groups have different preferences

Further growth anticipated over the forecast period

COMPETITIVE LANDSCAPE

MCM Klosterfrau remains the leading brand manufacturer

Private label continues to command the strongest share of sales

Dietary supplements characterised by strong competition and fragmentation

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Germany - Category analysis

HEADLINES

PROSPECTS

Dietary supplements benefiting from growing health awareness

Distinct consumer groups have different preferences

Further growth anticipated over the forecast period

COMPETITIVE LANDSCAPE

MCM Klosterfrau remains the leading brand manufacturer

Private label continues to command the strongest share of sales

Dietary supplements characterised by strong competition and fragmentation

CATEGORY DATA

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to record steady growth

Growing health awareness helps support several trends

Focus on healthy lifestyles serves to intensify competition

Internet retailing drives growth in consumer health

Slightly weaker performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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