The forecast period is expected to see strong sales growth for all types of dietary supplements with an eye health positioning. Many consumers are already familiar with the eye health supplements that are available in the Philippines and this means fertile ground for generating increases in demand at a time when many consumers are spending a lot more time in front of digital screens, resulting in a higher incidence of eye strain and eye problems.
Probiotic supplements is slated for a very strong performance over the forecast period and this is set to be underpinned by rising consumer interest in maintaining optimum gut health for improved overall health and wellbeing. As mentioned above, recent years have seen much higher awareness of the intrinsic relationship between gut health and overall health, with products that promise to help consumers maintain a healthy gut microbiome set to emerge as a major trend in dietary supplements during the forecast period.
During the forecast period, it is expected that online sales of dietary supplements will continue to increase at a faster pace than overall category sales as e-commerce becomes a more important retail distribution channel generally. While consumer interest in e-commerce began to take off in 2020 during the early stages of the COVID-19 pandemic, many people have continue to rely on e-commerce as a source of dietary supplements due to the convenience and value for money that the channel represents in general.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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