Increasing inflation is a limiting factor on sales of dietary supplements in the Philippines. Amid rising prices, manufacturers of dietary supplements frequently struggle to raise the popularity of their products among budget-conscious Filipinos who tend to rely on treating diseases instead of preventing them.
The demand for probiotic supplements increased strongly in the review period, albeit from a low base, mainly thanks to companies’ dynamic marketing activities. As Filipinos have become educated on the benefits of consuming probiotic products, but tend to prefer food alternatives for probiotic content, such as Yakult and other yoghurts, more brands have offered a number of probiotic supplements in different formats, such as powder and capsules, as they have realised that more innovative products are necessary in order to attract customers.
Dietary supplements brands that are positioned for beauty remain popular in the Philippines as consumers continue to pay more attention to their health and appearance. Filipinos’ use of social media is a significant factor in the growth of dietary supplements as it has made consumers more self-conscious, self-aware and educated on beauty topics, lessening the need for companies to employ intensive marketing strategies.
In 2019, UHS Essential Health Philippines Inc continued to lead value sales of dietary supplements in the Philippines. The key successes of the company are its strong brand reputation, high product quality and strong relationship with its customers.
Some local small players, which do not operate in direct selling, are present in dietary supplements. They have gained penetration due to their strategic and competitive pricing, which attracts lower-income consumers through various retail channels, such as grocery retailers and street stalls.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Philippines with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.