According to trade sources, Lithuanians continue to lack health awareness, and not enough undertake physical activity. The local cuisine is rich in sugar, fat and salt, and the consumption of alcohol is relatively high in comparison with other European countries.
Another important and growing element of dietary supplements is related to the hectic lifestyles being led by many urban dwellers. Long working hours, insufficient sleep and growing stress levels continue to boost sales of dietary supplements targeting these problems.
Pharmacies are becoming aware of the rising demand for dietary supplements, as well as hygiene and beauty products. When constructing a new pharmacy space, it is becoming important not only to make shopping convenient for consumers who come to buy medicines, but also other products.
Direct sellers are significant players in dietary supplements in Lithuania, with Amway maintaining its lead in value terms in 2019. Direct sellers were the pioneers in dietary supplements, with names such as Herbalife being directly associated with dietary supplements from the 1990s.
Innovative ideas and convenient formats are being seen in dietary supplements, increasing the number of registered supplements and becoming a driver of growth. Local producer Valentis launched an innovative microcapsule format in dietary supplements, Smart Hit.
The popularity of veganism and vegetarianism is rising in Lithuania. Vegan and vegetarian omega-3 supplements were mostly sold by direct sellers such as ZinZino in the past.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Lithuania with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.