Executive Summary

Oct 2019
PROSPECTS
Dietary supplements address health concerns, but advertising sees more regulation

According to trade sources, Lithuanians continue to lack health awareness, and not enough undertake physical activity. The local cuisine is rich in sugar, fat and salt, and the consumption of alcohol is relatively high in comparison with other European countries.

Hectic lifestyles boost convenient formats and products for stress and immunity

Another important and growing element of dietary supplements is related to the hectic lifestyles being led by many urban dwellers. Long working hours, insufficient sleep and growing stress levels continue to boost sales of dietary supplements targeting these problems.

Chemists/pharmacies increasingly known for prevention rather than cure

Pharmacies are becoming aware of the rising demand for dietary supplements, as well as hygiene and beauty products. When constructing a new pharmacy space, it is becoming important not only to make shopping convenient for consumers who come to buy medicines, but also other products.

COMPETITIVE LANDSCAPE
Direct sellers remain popular, but local players and new entrants find room to grow

Direct sellers are significant players in dietary supplements in Lithuania, with Amway maintaining its lead in value terms in 2019. Direct sellers were the pioneers in dietary supplements, with names such as Herbalife being directly associated with dietary supplements from the 1990s.

Innovation in formats maintains growth

Innovative ideas and convenient formats are being seen in dietary supplements, increasing the number of registered supplements and becoming a driver of growth. Local producer Valentis launched an innovative microcapsule format in dietary supplements, Smart Hit.

Rising number of vegetarian and vegan products

The popularity of veganism and vegetarianism is rising in Lithuania. Vegan and vegetarian omega-3 supplements were mostly sold by direct sellers such as ZinZino in the past.

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Dietary Supplements in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Lithuania?
  • What are the major brands in Lithuania?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dietary Supplements in Lithuania - Category analysis

HEADLINES

PROSPECTS

Dietary supplements address health concerns, but advertising sees more regulation
Hectic lifestyles boost convenient formats and products for stress and immunity
Chemists/pharmacies increasingly known for prevention rather than cure

COMPETITIVE LANDSCAPE

Direct sellers remain popular, but local players and new entrants find room to grow
Innovation in formats maintains growth
Rising number of vegetarian and vegan products

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

OTC boosts growth due to product efficacy and wider distribution
Online diagnosis set to boost internet retailing
GSK Consumer Healthcare extends its lead despite high fragmentation
Wider distribution reduces the share of chemists/pharmacies
Population decline and saturation set to lead to slower growth

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources