Many South Africans are under severe financial pressure and reducing perceived non-essentials, with this trend expected to persist into the forecast period. For most local consumers, dietary supplements is a nice-to-have purchase, with mostly affluent consumers able to afford to adopt a preventive approach to their health.
In addition to opening an increasing number of physical stores, many popular retailers distributing dietary supplements now have an e-commerce presence. Even smaller health and personal care stores have an online presence, allowing consumers to browse their vast product ranges and take advantage of promotional offers such as free delivery and site-wide price discounts.
Vitamins and dietary supplements come under complementary medicines in South Africa and are governed under the Medicines Act. The changes to include complementary medicines under the Medicines Act were made in 2017, driven by the need to regulate the market and protect consumers from products making misleading and false claims.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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