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Learn moreJan 2021
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Similar to vitamins, due to the outbreak of COVID-19 there was an increased demand for dietary supplements with immunity-boosting claims in 2020. Products such as echinacea and ginseng witnessed stronger growth, with these being well-known for their immunity boosting claims, while recent research has also shown echinacea to be effective at speeding up recovery from some viruses.
Probiotic supplements remained one of the largest and most dynamic categories of dietary supplements in 2020, with these products targeted at those looking to improve their digestive health and boost their immune system. These health positionings are the most significant for dietary supplements, with a large part of this being down to South Africa’s ageing population.
Dietary supplements is a highly fragmented category with large numbers of companies and brands vying for share. As such, players are constantly investing in new product development, innovations and line extensions as a way to stand out in the market.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dietary Supplements in South Africa market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.