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Learn moreJan 2021
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Like single vitamins, a number of dietary supplements benefited from increasing awareness of the need to boost one’s immune system during the pandemic in 2020. Particularly strong performers were fish oils/omega fatty acids, calcium supplements, and combination non-herbal/traditional dietary supplements.
Probiotic supplements continued to benefit from perceptions of prevention, recording further double-digit growth in 2020. Digestive made the greatest share gain in terms of positioning within dietary supplements during the pandemic, and therefore probiotic supplements benefited from this trend, as it is positioned as supporting good gut health, although its higher than average price is likely to have been discouraging for some consumers due to decreasing disposable incomes, indicated in the slower volume growth compared to 2019.
The competitive landscape of dietary supplements is more fragmented than vitamins, with a strong presence of direct selling companies led by Omnilife Manufactura de Colombia Ltda, which regained its leadership from Sanofi-Aventis Pharma SA, due to the strong performance of its wide product portfolio which includes brands Omniplus, Aloe Beta and Starbien. Direct sellers are increasingly marketing their products by focusing more on improving one’s nutritional intake.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.