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Country Report

Dietary Supplements in

Dietary Supplements in Colombia

23 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Prevention drives sales

In 2018, dietary supplements showed consistent growth, driven by Colombians’ prevention attitude. Cardiovascular disease, along with joint and bone ailments, are seen as the principal causes for non-healthy ageing, which can also be prevented by regular consumption of some dietary supplements.

Products targeting women

Women are considered a key consumer group for dietary supplements, as they are heavy users of calcium supplements offered in both tablet and effervescent formats, while also combined with flavonoids. Combination dietary supplements also target women, including Isofem Forte and Freshlypausia, have been growing rapidly as both are based on natural products that are considered safe and trustworthy in combating the symptoms of menopause.

Consumers focus on general health

Dietary supplements offers varied positioning, but the most popular continued to be general wellbeing in 2018. This was followed by bone and digestive health.

COMPETITIVE LANDSCAPE

Direct sellers strong in dietary supplements

With foreign and local players present, direct selling companies held strong value shares in 2018. Omnilife Manufactura de Colombia retained its overall leadership of dietary supplements due to its complete portfolio, including products specially for men and women over 40 years of age, and Omniviu, which has been recognised as the only eye health supplement present in the country.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Colombia?
What are the major brands in Colombia?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Colombia - Category analysis

HEADLINES

PROSPECTS

Prevention drives sales

Products targeting women

Consumers focus on general health

COMPETITIVE LANDSCAPE

Direct sellers strong in dietary supplements

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches From Prescription to OTC
Summary 2 OTC: Switches From OTC to Prescription

Sources

Summary 3 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 4 OTC: Switches From Prescription to OTC
Summary 5 OTC: Switches From OTC to Prescription

Sources

Summary 6 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Table 9 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 7 OTC: Switches From Prescription to OTC
Summary 8 OTC: Switches From OTC to Prescription

Sources

Summary 9 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

Table 10 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 11 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 12 Sales of Consumer Health by Category: Value 2013-2018
Table 13 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 15 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 16 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format: % Value 2013-2018
Table 18 Distribution of Consumer Health by Format and Category: % Value 2018
Table 19 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 10 OTC: Switches From Prescription to OTC
Summary 11 OTC: Switches From OTC to Prescription

Megatrends

Country Report

Dietary Supplements in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Prevention drives sales

Products targeting women

Consumers focus on general health

COMPETITIVE LANDSCAPE

Direct sellers strong in dietary supplements

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Colombia - Category analysis

HEADLINES

PROSPECTS

Prevention drives sales

Products targeting women

Consumers focus on general health

COMPETITIVE LANDSCAPE

Direct sellers strong in dietary supplements

CATEGORY DATA

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine