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Country Report

Dietary Supplements in

Dietary Supplements in Colombia

23 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales driven by elderly consumers looking to maintain their health

Dietary supplements recorded healthy growth over the review period, with sales driven by Colombians increasingly looking to prevent the onset of cardiovascular diseases and joint and bone conditions, as well as generally age without any significant health problems. Nevertheless, dietary supplements are not consumed on a regular basis by the majority of the population due to being unaffordable for many.

Women a key consumer group

The performance of OTC dietary supplements is largely determined by women, who are the biggest purchasers of calcium supplements, which are offered in both tablet and effervescent formats, while also combined with flavonoids. Combination dietary supplements targeting women, such as Isofem and Freshlypausia, have been growing rapidly as both are based on natural products that are considered safe and trustworthy in combating the symptoms of menopause.

General health the most important positioning

Due to a lack of segmentation, general health remained the most important positioning in dietary supplements in 2017, accounting for well over half of total value sales. Bone health was the second most important positioning, followed by digestive health.

COMPETITIVE LANDSCAPE

Direct selling companies remain important in dietary supplements

The competitive landscape in dietary supplements remained fairly fragmented in 2017, with both local and foreign players having a presence. Direct selling companies together accounted for around one-fifth of value sales, with this share remaining fairly steady over the review period.

GlaxoSmithKline the most prominent non-direct seller

Among non-direct sellers, GlaxoSmithKline remained the most relevant thanks to its Emulsión de Scott brand, which has been present in the country for many decades and is considered one of the most reliable products with regard to boosting the immune system. It is taken mainly by children, who can choose between flavours like orange, cherry, tropical fruit and original, which mask the unpleasant taste of fish oil.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Colombia?
What are the major brands in Colombia?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Colombia - Category analysis

HEADLINES

PROSPECTS

Sales driven by elderly consumers looking to maintain their health

Women a key consumer group

General health the most important positioning

COMPETITIVE LANDSCAPE

Direct selling companies remain important in dietary supplements

GlaxoSmithKline the most prominent non-direct seller

CATEGORY DATA

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2017
Table 1 Sales of Dietary Supplements by Category: Value 2012-2017
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 3 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 5 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health maintains positive growth in 2017 amidst an economic slowdown

Growing self-medication trend supported by switches

Foreign manufacturers command a major share of value sales

Chemists/pharmacies remains the leading distribution channel for consumer health

Increasing awareness of self-care and the ageing population to shape future sales

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 2 OTC: Switches 2016-2017

SOURCES

Summary 3 Research Sources

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Megatrends

Country Report

Dietary Supplements in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales driven by elderly consumers looking to maintain their health

Women a key consumer group

General health the most important positioning

COMPETITIVE LANDSCAPE

Direct selling companies remain important in dietary supplements

GlaxoSmithKline the most prominent non-direct seller

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Colombia - Category analysis

HEADLINES

PROSPECTS

Sales driven by elderly consumers looking to maintain their health

Women a key consumer group

General health the most important positioning

COMPETITIVE LANDSCAPE

Direct selling companies remain important in dietary supplements

GlaxoSmithKline the most prominent non-direct seller

CATEGORY DATA

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health maintains positive growth in 2017 amidst an economic slowdown

Growing self-medication trend supported by switches

Foreign manufacturers command a major share of value sales

Chemists/pharmacies remains the leading distribution channel for consumer health

Increasing awareness of self-care and the ageing population to shape future sales

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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