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Learn moreOct 2019
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In 2019, dietary supplements recorded similar current value growth to a year earlier, driven by Colombians’ increasing propensity for prevention. Cardiovascular disease, along with joint and bone ailments, are seen as the principal results of non-healthy ageing, and which regular consumption of some dietary supplements can help treat.
Collagen has been the product revelation since first going on sale 10 years ago. While advertising has helped with this, the consumer still does not discriminate between collagen for the skin and collagen for the joints.
Probiotic supplements again recorded the strongest current value growth in 2019. Probiotics are being taken for a number of reasons, including as a cure for diarrhoea or in vaginal baths that help strengthen vaginal flora and treat infections such as candidiasis or bacterial vaginosis.
Sanofi-Aventis Pharma has two important lines of products, collagen and probiotics. It has been selling collagen for around 5-6 years, seeing significant growth, helped by promotions at point of sale and advertising.
Laboratorios Funat has launched hydrolysed collagen with amino acid and vitamins. Amway has launched omega 3 with a greater content of the product and revised packaging that emphasises the enhanced components.
With foreign and local players present, direct selling companies held strong value shares in 2019. Omnilife Manufactura de Colombia retained its overall leadership of dietary supplements due to its complete portfolio, including products especially for men and women over 40 years of age, and Omniviu, which has been recognised as the only eye health supplement present in the country.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.