Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Dietary Supplements in

Dietary Supplements in Colombia

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Preventative solutions also sought from dietary supplements in 2020

Like single vitamins, a number of dietary supplements benefited from increasing awareness of the need to boost one’s immune system during the pandemic in 2020. Particularly strong performers were fish oils/omega fatty acids, calcium supplements, and combination non-herbal/traditional dietary supplements.

Probiotic supplements continues to experience strong demand

Probiotic supplements continued to benefit from perceptions of prevention, recording further double-digit growth in 2020. Digestive made the greatest share gain in terms of positioning within dietary supplements during the pandemic, and therefore probiotic supplements benefited from this trend, as it is positioned as supporting good gut health, although its higher than average price is likely to have been discouraging for some consumers due to decreasing disposable incomes, indicated in the slower volume growth compared to 2019.

Direct sellers retain strength despite operational challenges during pandemic

The competitive landscape of dietary supplements is more fragmented than vitamins, with a strong presence of direct selling companies led by Omnilife Manufactura de Colombia Ltda, which regained its leadership from Sanofi-Aventis Pharma SA, due to the strong performance of its wide product portfolio which includes brands Omniplus, Aloe Beta and Starbien. Direct sellers are increasingly marketing their products by focusing more on improving one’s nutritional intake.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: (FAQs about samples):

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Colombia?
What are the major brands in Colombia?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Dietary Supplements in Colombia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Preventative solutions also sought from dietary supplements in 2020

Probiotic supplements continues to experience strong demand

Direct sellers retain strength despite operational challenges during pandemic

RECOVERY AND OPPORTUNITIES

Ongoing focus on prevention while players look to expand consumer reach via digital strategies to attract younger generations

Omnichannel strategies accelerate, but e-commerce to remain a complementary channel

Local health certification process has potential to slow product development

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Preventative solutions also sought from dietary supplements in 2020

Probiotic supplements continues to experience strong demand

Direct sellers retain strength despite operational challenges during pandemic

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Colombia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Preventative solutions also sought from dietary supplements in 2020

Probiotic supplements continues to experience strong demand

Direct sellers retain strength despite operational challenges during pandemic

RECOVERY AND OPPORTUNITIES

Ongoing focus on prevention while players look to expand consumer reach via digital strategies to attract younger generations

Omnichannel strategies accelerate, but e-commerce to remain a complementary channel

Local health certification process has potential to slow product development

CATEGORY DATA

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports