Competition from foods with specific benefits or fortified with vitamins and other supplements will likely challenge the dominance of dietary supplements for the purpose of supplementation, as some consumers grow tired of ingesting pills. Snacks and other convenient formats, which offer functionality and fortification in terms of a higher protein, calcium or probiotic content are therefore likely to appeal to health-conscious consumers looking for convenience and a more enjoyable treat, blurring the line even more between fortified snacks and dietary supplements.
Colombians are not paying attention to the way they eat, and practise sports activities as a result of the return to normality. However, they are really following recommendations from health professionals and are expected to make healthier choices going forward.
Given that the economic difficulties in the country are likely to linger over the forecast period, price-sensitivity will continue amongst Colombians. Nonetheless, it is expected for herbal supplements to continue to gain popularity as distribution improves and rising health-consciousness makes consumers more aware of their benefits at a slower growth rate.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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