The rate of growth in retail constant value sales of dietary supplements will accelerate during 2023 and remain robust throughout the forecast period. However, dietary supplements will continue to underperform vitamins.
Direct selling is a particularly important distribution channel for dietary supplements in Indonesia, significantly more so than e-commerce—in spite of the latter’s spectacular growth since the onset of the pandemic. Herbalife Indonesia PT, which became the third-largest player in dietary supplements during 2022 in terms of retail value share, is particularly important in this regard.
Before COVID-19, collagen was supplements were growing in popularity among female consumers. Since many skin care products already contain vitamin E in their ingredients, the trend for beauty supplements has moved towards collagen, which helps to make skin firmer and improve its elasticity.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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