2022 has seen a period of normalisation as consumers adjust to life without restrictions and with less fear around the threat from COVID-19. Nonetheless, while 2022 has seen declining sales in dietary supplements the category looks set for a brighter future over the forecast period with stable growth projected in value terms (at constant 2022 prices).
Besides supplements which support the immune system and which help energy levels, there are other categories which are forecasted to perform well. Eye health supplements for instance is expected to record steady growth, albeit from a relatively low base.
Despite a disappointing performance in 2022, A Vogel is expected to remain the leading player in this highly fragmented category. The brand is well positioned to build on its solid share.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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