COVID-19 fostered outstanding growth in dietary supplements, driven by immune support combinations. It is expected that the rising levels of consumption in 2022 will be sustained in the post-pandemic period thanks to raised consumer awareness about prevention and personal health; however, the pace of value growth will significantly slow down due to the maturing of the category and negative demographic trends.
The rising popularity of Co-Enzyme Q10 is set to continue over the forecast period as Bulgarian consumers become more aware of deficiencies. Positive reviews on social media has already played a key role in spreading awareness of the benefits of Co-Enzyme Q10, and such online peer reviews are expected to have a lasting impact on sales of this dietary supplement.
Despite being a large and relatively mature category, probiotic supplements is set to achieve the second highest value growth over the forecast period. Probiotics are increasingly popular among Bulgarians since they are considered effective in addressing severe and mild forms of diarrhoea as well as promoting healthy gut bacterial flora, especially after antibiotic treatments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!