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Country Report

Dietary Supplements in

Dietary Supplements in Kenya

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Many consumers turning to dietary supplements in 2020 in response to COVID-19

For many years, most Kenyans considered OTC dietary supplements to be expensive and targeted for the most part to the higher-income households that could afford them. However, in recent years demand for dietary supplements has increased as prices have moderated and, in turn, as consumer base has broadened.

Growing interest in buying supplements via e-commerce in 2020

The distribution of dietary supplements continues to be dominated by chemists/pharmacies in 2020, but e-commerce is becoming increasingly popular amongst health-conscious consumers. The growing number of health-focused websites and apps is helping to drive increased demand for dietary supplements.

Pharmaton Natural Health Products slated to boost value share, maintain leadership in dietary supplements in 2020

Pharmaton Natural Health Products is set to maintain its leadership in dietary supplements after boosting its value share in 2020. The leader was followed by second-ranked Bioforce Pharmaceutical, from whom Pharmaton Natural Health Products captured the category leadership in 2018.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Kenya?
What are the major brands in Kenya?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Many consumers turning to dietary supplements in 2020 in response to COVID-19

Growing interest in buying supplements via e-commerce in 2020

Pharmaton Natural Health Products slated to boost value share, maintain leadership in dietary supplements in 2020

RECOVERY AND OPPORTUNITIES

Value sales of dietary supplements projected to see stable growth over the forecast period

Value sales of echinacea and evening primrose oil set to grow over forecast period while other herbal/traditional dietary supplements struggle

Domestic players expected to capture value share over the forecast period

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Many consumers turning to dietary supplements in 2020 in response to COVID-19

Growing interest in buying supplements via e-commerce in 2020

Pharmaton Natural Health Products slated to boost value share, maintain leadership in dietary supplements in 2020

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Many consumers turning to dietary supplements in 2020 in response to COVID-19

Growing interest in buying supplements via e-commerce in 2020

Pharmaton Natural Health Products slated to boost value share, maintain leadership in dietary supplements in 2020

RECOVERY AND OPPORTUNITIES

Value sales of dietary supplements projected to see stable growth over the forecast period

Value sales of echinacea and evening primrose oil set to grow over forecast period while other herbal/traditional dietary supplements struggle

Domestic players expected to capture value share over the forecast period

CATEGORY DATA

Consumer Health in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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