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Learn moreNov 2020
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For many years, most Kenyans considered OTC dietary supplements to be expensive and targeted for the most part to the higher-income households that could afford them. However, in recent years demand for dietary supplements has increased as prices have moderated and, in turn, as consumer base has broadened.
The distribution of dietary supplements continues to be dominated by chemists/pharmacies in 2020, but e-commerce is becoming increasingly popular amongst health-conscious consumers. The growing number of health-focused websites and apps is helping to drive increased demand for dietary supplements.
Pharmaton Natural Health Products is set to maintain its leadership in dietary supplements after boosting its value share in 2020. The leader was followed by second-ranked Bioforce Pharmaceutical, from whom Pharmaton Natural Health Products captured the category leadership in 2018.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dietary Supplements in Kenya market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.