There will be muted constant value growth of dietary supplements over the forecast period, as the effects of the pandemic on consumer habits ease off. However, rising health awareness and a shift towards preventative health across the consumer base will continue to support demand, and the country’s population growth will also help to maintain sales.
The growing trend of veganism and organic will contribute to growth for dietary supplement over the forecast period. With a vegan diet in particular sometimes having lower levels of key nutrients such as calcium, iron or protein, dietary supplements are seen as a way to increase intake of such nutrients.
There will be growth in local producers offering more affordable supplements over the forecast period. An emerging local industry will incorporate local herbs in their supplements, such as baobab powder, which is rich in vitamin C, maca powder, moringa powder, and more.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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