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Country Report

Dietary Supplements in

Dietary Supplements in Vietnam

Nov 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Higher growth as consumers try to boost their immunity, particularly the elderly

Although the category had already seen double-digit growth in all years of the review period, dietary supplements is expected to see a slightly stronger current value increase in 2020. As in vitamins, consumers believed that certain dietary supplements would be useful for boosting their immunity to protect them from COVID-19, and turned to these in the first half of the year.

Specific non-herbal/traditional dietary supplements see higher growth

Nevertheless, it is categories within non-herbal/traditional dietary supplements which are expected to see the highest growth rates, although from a much lower base. For instance, glucosamine is expected to witness one of the fastest growth rates in both current value and volume terms, mainly due to the ageing population.

Local and multinational players must compete with counterfeit/substandard products

In the review period, international companies such as Herbalife Vietnam, Amway Vietnam and Nu Skin Vietnam continued to lead dietary supplements due to their strong brand reputation and large number of distributors. Herbalife Vietnam is expected to maintain its lead in value terms in 2020, and even increase its share.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Vietnam?
What are the major brands in Vietnam?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Higher growth as consumers try to boost their immunity, particularly the elderly

Specific non-herbal/traditional dietary supplements see higher growth

Local and multinational players must compete with counterfeit/substandard products

RECOVERY AND OPPORTUNITIES

Maintaining health increasingly seen as preferable to treating symptoms

Expansion of the consumer base, mainly amongst the older population

Entry of more players and stronger competition expected

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Higher growth as consumers try to boost their immunity, particularly the elderly

Specific non-herbal/traditional dietary supplements see higher growth

Local and multinational players must compete with counterfeit/substandard products

Overview

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Overview

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Table of Contents

Dietary Supplements in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Higher growth as consumers try to boost their immunity, particularly the elderly

Specific non-herbal/traditional dietary supplements see higher growth

Local and multinational players must compete with counterfeit/substandard products

RECOVERY AND OPPORTUNITIES

Maintaining health increasingly seen as preferable to treating symptoms

Expansion of the consumer base, mainly amongst the older population

Entry of more players and stronger competition expected

CATEGORY DATA

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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