During the latter part of the review period, dietary supplements received considerable attention from local companies and benefited from large numbers of new product launches in response to more sophisticated demand from consumers. Since the Ministry of Health has applied stricter regulation on launching new products in this category, it is set to become more mature.
Due to the ageing population and higher living standards, Vietnam has become an attractive market for new entrants in recent years. As a result, the category is expected to become more competitive and tougher for both existing and new players, especially since the growth rate is set to slow in light of category maturity.
International companies such as Herbalife Vietnam, Amway Vietnam and Nu Skin Vietnam are a strong in dietary supplements due to their strong brand reputation and large number of distributors. However, local players have begun to gain traction, thanks to their huge efforts to launch new products and run marketing activities or campaigns.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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