Vietnam’s dietary supplements environment is demonstrating clear outperformance in 2026, with expansion outpacing inflation and benefiting from real GDP growth of 8% and ongoing population gains. This performance reflects not only underlying demand for self-care and healthy ageing but also a marked reorientation of consumer behaviour in response to safety concerns, with the Medistar counterfeit scandal prompting a pronounced shift toward certified, traceable products and trusted retail channels. Market attractiveness is further reinforced by robust forecasts as rising disposable incomes underpin a positive outlook; however, the ability to win is increasingly dependent on building credibility, forging strategic partnerships with pharmacy chains, and establishing a visible, authenticated online presence. Success now requires brands to secure shelf space in dominant pharmacy networks, invest in content-driven digital strategies, and demonstrate compliance with tighter regulations, as the competitive advantage is moving decisively toward those able to deliver trust, transparency, and consistent consumer engagement across both physical and digital touchpoints.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Vietnam?
- Which are the leading brands in Dietary supplements in Vietnam?
- How are products distributed in Dietary supplements in Vietnam?
- How has the regulatory and operating environment for Dietary supplements changed in Vietnam?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Key Industry Trends
Pharmacy chains and e-commerce reshape demand amid trust and regulatory pressures
Combination formats lead value as consumers prioritise trust and functionality
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Pharmacy chains to boost digital access as trust drives consumer choices
Combination formats to maintain lead as targeted options surge ahead
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Herbalife and Traphaco strengthen positions as Imexpharm acquisition reshapes supply
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Pharmacy chains expand reach and reshape brand power through consumer trust
Online storefronts and e-pharmacies accelerate brand reach and consumer trust
Functional precision and certification architecture drive product development
Format extension and digital-first strategy open new growth pathways
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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