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Learn moreNov 2020
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Although the category had already seen double-digit growth in all years of the review period, dietary supplements is expected to see a slightly stronger current value increase in 2020. As in vitamins, consumers believed that certain dietary supplements would be useful for boosting their immunity to protect them from COVID-19, and turned to these in the first half of the year.
Nevertheless, it is categories within non-herbal/traditional dietary supplements which are expected to see the highest growth rates, although from a much lower base. For instance, glucosamine is expected to witness one of the fastest growth rates in both current value and volume terms, mainly due to the ageing population.
In the review period, international companies such as Herbalife Vietnam, Amway Vietnam and Nu Skin Vietnam continued to lead dietary supplements due to their strong brand reputation and large number of distributors. Herbalife Vietnam is expected to maintain its lead in value terms in 2020, and even increase its share.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dietary Supplements industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dietary Supplements in Vietnam market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.