The vast majority of Polish consumers still have a low awareness of the difference between an OTC medicine and a dietary supplement. Moreover, they are usually unaware that the effectiveness of many products is in no way scientifically proven, tested, or certified.
In addition to factors such as price and availability, customers pay attention to the convenience of use. By far the most popular form of supplement intake is in tablet or capsule form, however, there are categories in which other forms are gaining popularity.
Personalised supplements are becoming increasingly popular among more informed customers. According to manufacturers' claims, they are supposed to have a composition and dosage of nutrients tailored to the individual needs of a specific customer.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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