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Dietary Supplements in Poland

September 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dietary supplements industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dietary supplements in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dietary supplements in Poland?
  • Which are the leading brands in Dietary supplements in Poland?
  • How are products distributed in Dietary supplements in Poland?
  • How has the regulatory and operating environment for Dietary supplements changed in Poland?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Dietary Supplements in Poland - Category analysis

KEY DATA FINDINGS

Popularity of dietary supplements continues beyond the time of the pandemic
Steady increase seen in the number of new manufacturers and brands
Efficient marketing remains key, with consumers attracted to bold claims
Customer awareness of the difference between OTC medicine and dietary supplements is slowly growing
Convenience of use remains an important factor, with formats easy to swallow
Personalisation a visible and growing trend, with formulations individually composed for specific customers
Table 1 of Dietary Supplements by Category: Value 2017-2022
Table 2 of Dietary Supplements by Category: % Value Growth 2017-2022
Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 4 Company Shares of Dietary Supplements: % Value 2018-2022
Table 5 Brand Shares of Dietary Supplements: % Value 2019-2022
Table 6 Sales of Dietary Supplements by Category: Value 2022-2027
Table 7 Sales of Dietary Supplements by Category: % Value Growth 2022-2027

Consumer Health in Poland - Industry Overview

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 8 Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Expectancy at Birth 2017-2022
Table 10 of Consumer Health by Category: Value 2017-2022
Table 11 of Consumer Health by Category: % Value Growth 2017-2022
Table 12 Company Shares of Consumer Health: % Value 2018-2022
Table 13 Brand Shares of Consumer Health: % Value 2019-2022
Table 14 of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 of Consumer Health by Format: % Value 2017-2022
Table 16 of Consumer Health by Format and Category: % Value 2022
Table 17 Sales of Consumer Health by Category: Value 2022-2027
Table 18 Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022

DISCLAIMER

DEFINITIONS

Summary 2 Research Sources
The following categories and subcategories are included:

Dietary supplements

  • Combination Dietary Supplements
    • Aloe
    • Combination Herbal/Traditional Dietary Supplements
    • Cranberry
    • Echinacea
    • Evening Primrose Oil
    • Garlic
    • Ginkgo Biloba
    • Ginseng
    • St John's Wort
    • Other Herbal/Traditional Dietary Supplements
    • Co-Enzyme Q10
    • Combination Non-Herbal/Traditional Dietary Supplements
    • Eye Health Supplements
    • Fish Oils/Omega Fatty Acids
    • Glucosamine
      • Calcium Supplements
      • Mineral Supplements
    • Probiotic Supplements
    • Protein Supplements
    • Other Non-Herbal/Traditional Dietary Supplements

Dietary supplements

It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dietary supplements research and analysis database.

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