Czech consumers spend a great deal on dietary supplements, and further strong and accelerating current value growth was witnessed in 2019. People are most interested in supplements which promote digestion, the correct functioning of the immune system and joint health.
Other herbal/traditional dietary supplements witnessed another year of strong retail value growth in 2019, propelled by the popularity of “green” supplements such as chlorella, spirulina, green coffee bean and young barley. Chlorella and spirulina are associated with lowering cholesterol, reducing blood pressure, boosting metabolism and improving gut health.
When foods and dietary supplements are launched in the Czech Republic, the Ministry of Agriculture must be notified. Unlike medication, it assesses their safety, not efficacy.
The share of internet retailing within dietary supplements witnessed strong growth over the review period. The primary driver of this increase was retailers’ focused efforts on improving the online shopping experience for customers through better online education and targeted marketing.
Private label increased its share in dietary supplements in 2019. Nevertheless, it does not pose a major threat to the established companies.
Beauty supplements combining marine collagen, chondroitin and glucosamine achieved strong sales at the end of the review period. The Czech celebrity and model, Simona Krainova, recently launched a beauty supplement under the Masterpiece brand.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.