Consumer awareness of the benefits of dietary supplements is increasing. Like vitamins, this is underpinned by the increasing popularity of a preventative approach to healthcare.
Probiotics saw growth in 2019, increasingly being perceived as essential. Probiotics are usually taken with antibiotics to reduce their negative influence.
Modern healthcare specialist retailers, mainly represented by drugstores/parapharmacies, extended their lead in the retail distribution of dietary supplements over the review period. The growth in drugstores/parapharmacies was supported by a rising number of outlets and wider brand and product assortments.
In a fragmented environment, Linex by Novartis AG continued to lead dietary supplements in Azerbaijan in 2019, and indeed saw a slight share gain. The brand is already familiar to consumers, and became an essential part of home first aid kits.
Magne B6 from Sanofi-Aventis Azerbaijan was historically the most familiar magnesium supplement over the review period. However, by 2019 more products had started to penetrate this category, offering better prices and a greater concentration of magnesium in each pill.
Over the review period the only significant new product developments were seen in paediatric dietary supplements. At the end of the review period the focus remained on the provision of children’s dietary supplements, not least because their prices are not mandatorily regulated by the Tariff Council, and thus higher mark-ups can be applied.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.