The rate of growth in retail current value sales of dietary supplements will remain relatively robust for the rest of the forecast period as consumers’ memory of COVID-19 lingers, sustaining demand for immunity focused products. During the forecast period, fish oils/omega fatty acids will be the top performer in dietary supplements due in large part to their perceived immune system benefits, with probiotic supplements, minerals and eye health supplements also performing strongly.
A trend towards dietary supplements that promise increased beauty through supporting healthy skin, hair, and nails will continue to develop over the forecast period. With people spending more time online as well as starting to socialise more, they will pay increased attention to their looks, thus boosting sales.
The interest for vegan/vegetarian lifestyles is expected to continue to increase in Norway, with this also set to positively impact demand for vegan supplements over the forecast period. Although these products are mostly sought after by vegetarians and vegans, other consumers will also purchase them in growing numbers due to other dietary preference or simply because some consumers now associate “vegan” with healthier products.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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