Probiotic supplements increased rapidly in the years prior to the COVID-19 pandemic but as the pandemic unfolded they quickly became a secondary requirement on consumer’s shopping list. Key players turned to advertising campaigns to highlight the immunological benefits of their products and reignite consumer interest.
Calcium supplements have shown great stability in current value sales throughout the historical period, due to the fact that a large number of Ecuadorians have to consume them on a recurring basis. As this regular demand continues, calcium sales will also remain stable nurtured by the country’s population growth.
Collagen products are once again enjoying strong growth in 2022 due to the competition between the main brands, although there are many participants in the category that offer tablet, powder and liquid form. The category is investing heavily in mass media which is supporting sales growth, even though many doctors still do not recommend the use of these products due to a lack of scientific evidence.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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