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Country Report

Dietary Supplements in

Dietary Supplements in Mexico

Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Health and wellness trend contributes to growth

In 2018 sales of vitamins and dietary supplements registered positive growth rates. Over the forecast period, the category is expected to continue to perform well.

Combination dietary supplements gain relevance thanks to reformulations

Combination dietary supplements are perceived to offer greater nutritional value than supplements with a single ingredient. Over the review period, this trend motivated brands to reformulate some of their supplements by adding additional ingredients to offer products that combine herbal and non-herbal nutrients.

Competitive Landscape

Direct sellers face a challenging environment

In Mexico, direct selling accounted for over one third of value sales within dietary supplements. The channel is well developed and targets the low-to-middle-income consumers who appreciate the familiarity of dealing with an independent consultant, who is often a friend or acquaintance.

Herbalife Internacional de México SA de CV maintains its leadership in dietary supplements

In 2018, Herbalife was the main direct seller in dietary supplements and the category leader. Examples of its most popular dietary supplements included Herbalife Personalised Protein Powder, Herbalife Herbal Aloe Concentrado and Herbalife Xtra-Cal Advanced.

Affordability supports private label dietary supplements

Non-herbal dietary supplements, such as fish oils/omega fatty acids, glucosamine and minerals among others, witnessed an increase in the number of private label products. Retailers’ brands are expected to continue to perform well over the forecast period, thanks to their lower prices in comparison to branded non-herbal dietary supplements.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Mexico?
What are the major brands in Mexico?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Mexico - Category analysis

ANALYSIS

Headlines

Prospects

Health and wellness trend contributes to growth
Combination dietary supplements gain relevance thanks to reformulations

Competitive Landscape

Direct sellers face a challenging environment
Herbalife Internacional de México SA de CV maintains its leadership in dietary supplements
Affordability supports private label dietary supplements

DATAGRAPHICS

Market Sizes

Sales of Dietary Supplements
Sales Performance of Dietary Supplements
Sales of Dietary Supplements by Category

Competitive Landscape

Company Shares of Dietary Supplements
Company Share Performance in Dietary Supplements
Retail Sales Performance by Company
Market Concentration of Dietary Supplements by Company
Brand Shares of Dietary Supplements
Brand Share Performance in Dietary Supplements
Retail Sales Performance by Brand
Market Concentration of Dietary Supplements by Brand

CONTEXT

International Context

Dietary Supplements Retail Sales by Region
Dietary Supplements in Mexico

FMCG Index

Dietary Supplements vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

Consumer Health in Mexico - Industry Overview

ANALYSIS

Executive Summary

Demographics, innovation and retailing development support consumer health growth
Convenience and multi-benefits drive innovation in consumer health
Despite losing share over the review period, Herbalife remains the leader
Internet retailing growth observed in consumer health categories
The forecast period’s best performances will be driven by wellness concerns

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Mexico

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Mexico vs Other Geographies
Households with a Disposable Income Over USD25,000 - Mexico

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Megatrends

Country Report

Dietary Supplements in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Health and wellness trend contributes to growth

Combination dietary supplements gain relevance thanks to reformulations

Competitive Landscape

Direct sellers face a challenging environment

Herbalife Internacional de México SA de CV maintains its leadership in dietary supplements

Affordability supports private label dietary supplements

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

Want to find out more about this report?

Table of Contents

Dietary Supplements in Mexico - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Mexico - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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