Demand for more sustainable products, less wastage and limited impact on the environment is likely to gain further relevance across all consumer health categories in Australia, including dietary supplements. Sustainability and companies with a purpose are aspects that are commonly found across Australian brands competing in different consumer goods markets, but these have been slower to influence dietary supplements.
Dietary supplements with a beauty positioning are likely to continue to gain share over the forecast period following dynamic growth in 2022, with local consumers taking a more holistic approach to their health and wellbeing. Beauty from within is an area of focus for innovation in dietary supplements.
Dietary supplements are facing increasing competition from functional/fortified products such as drinks, snacks and other types of packaged food. Consumers’ awareness of strong immunity reached a peak during the pandemic, increasing demand for functional food and beverages with additional vitamins, as well as fresh food.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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