Dietary supplements is expected to register a second year of double-digit value growth, as consumers look to improve their nutrition in order to protect themselves from COVID-19. Products such as garlic and zinc benefit from the heightened demand for dietary supplements.
Dietary supplements is one of the most fragmented product areas within consumer health in Ukraine, since it encompasses numerous players, including multinationals, smaller foreign manufacturers (such as from China) and domestic companies. Branded medicines, of foreign origin in particular, have a strong appeal, generating the bulk of overall sales.
Players look to benefit from the boon in dietary supplements by expanding products ranges and innovating. More convenient formats of dietary supplements such as capsules and tablets increasingly attract consumers, while supplements in drop formats (e.
Dietary supplements is expected to register healthy constant value growth over the forecast period, as people looking to improve their nutrition in light of COVID-19, which has made people increasingly mindful about their health. Consumers take advice from high profile medical experts such as Doctor Zubareva on Instagram and in that way educate themselves about the benefits of dietary supplements.
No significant changes in the split of dietary supplements by type is expected over the forecast period, as consumers will still focus only on the most necessary products, especially until the economic situation improves and preventative medication can be better afforded. More convenient formats will gain value share, as consumers increasingly shun drop formats and powder formats.
Over the forecast period, consumers will regard dietary supplements consumption as an accompaniment to an improved diet, physical activity and other positive lifestyle changes. Across the forecast period, an increasing number of consumers will be more interested in a holistic approach to health, boosting demand for supplements.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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