Dietary supplements in Latvia is demonstrating strong momentum, with retail value sales expected to reach EUR66 million in 2026, representing growth of 8% year-on-year, significantly outpacing general consumer goods in the region. This positive trajectory is sustained despite persistent inflation and a shrinking population, signalling that the environment remains highly attractive for brands capable of building consumer trust and demonstrating compliance. Evolving purchasing habits, shaped by rising digital engagement and the growing influence of pharmacy-led e-commerce, are reinforcing the premium placed on transparent product information and regulatory assurance. To succeed, brands must prioritise trust-building measures, maintain competitive pricing through value packs and promotions, and capitalise on the sustained demand for prevention-focused products such as immunity and gut health supplements. The landscape is increasingly polarised, with pharmacy-linked brands gaining ground while unregistered or informally marketed products lose credibility and visibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in Latvia?
- Which are the leading brands in Dietary supplements in Latvia?
- How are products distributed in Dietary supplements in Latvia?
- How has the regulatory and operating environment for Dietary supplements changed in Latvia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Strong growth persists despite inflation and demographic decline
Prevention and wellness drive demand for supplements
Rosabella recall widens trust gap for registered brands
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Steady growth to continue as consumer scrutiny intensifies
Prevention and gut health to drive evidence-backed demand
Digitalisation and regulation to reshape competitive landscape
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Europatieka extends lead amid intensifying fragmentation
Niche brands gain ground through pharmacy positioning
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Pharmacies maintains leadership through online expansion
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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