Economic pressures and heightened price-sensitivity due to high inflation could continue to have a negative effect on sales of non-essential dietary supplements such as beauty-positioned products. That said, many Belgian consumers are planning on taking sun and beach holidays in Southern European countries in 2023 or 2024.
Belgium is a country where medium-sized (and local) operators often fare better than the biggest players when it comes to dietary supplements. They often react faster to new trends, identify new areas of focus, and are also more flexible and agile in terms of innovation and marketing support.
Belgians have shown a growing preference for more natural remedies over standard OTC products and this could favour sales of some dietary supplements. However, the drop off in interest in immunity boosting claims will likely be an obstacle to growth.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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