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Country Report

Dietary Supplements in

Dietary Supplements in Belgium

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Coronavirus (COVID-19) provides obstacles and benefits as dietary supplements continues strong value growth performance in 2020

After the positive progression of dietary supplements in 2019, players were initially less optimistic about the 2020 performance. It is generally difficult to post a strong performance in the category after a good year.

Consumers stockpile dietary supplements with immunity claims in the wake of COVID-19

Pharmacists witnessed strong consumer footfall in their outlets during the first weeks of the lockdown, not only to stockpile acetaminophen, but also to make high-volume purchases of dietary supplements with immunity claims. This was the case for probiotic supplements, primarily immuno-stimulant preparations.

Search for products to help reduce COVID-19 effects offers rebound opportunities for the leading dietary supplements player

The context of COVID-19 proved sufficiently favourable that even players that had struggled in 2018-2019 recovered during 2020. This was the case for the leader Merck Consumer Healthcare Belgium, which had suffered due to a focus on mature/saturated dietary supplements.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Belgium market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Dietary Supplements in Belgium?
What are the major brands in Belgium?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dietary Supplements in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) provides obstacles and benefits as dietary supplements continues strong value growth performance in 2020

Consumers stockpile dietary supplements with immunity claims in the wake of COVID-19

Search for products to help reduce COVID-19 effects offers rebound opportunities for the leading dietary supplements player

RECOVERY AND OPPORTUNITIES

The influence of fads and new medical research set to determine lifecycles of certain dietary supplements and potentially muddy growth forecasts

Immunity claims to remain at the forefront in the short term, with aloe and more natural options set to prosper as COVID-19 becomes less of a factor

Fast response to changing landscape offers growth prospects for dynamic and flexible enterprises despite unethical tactics of some competitors

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Dietary Supplements in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Coronavirus (COVID-19) provides obstacles and benefits as dietary supplements continues strong value growth performance in 2020

Consumers stockpile dietary supplements with immunity claims in the wake of COVID-19

Search for products to help reduce COVID-19 effects offers rebound opportunities for the leading dietary supplements player

Overview

Why buy this report?

Samples: (FAQs about samples):

Delivery:

Overview

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Table of Contents

Dietary Supplements in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) provides obstacles and benefits as dietary supplements continues strong value growth performance in 2020

Consumers stockpile dietary supplements with immunity claims in the wake of COVID-19

Search for products to help reduce COVID-19 effects offers rebound opportunities for the leading dietary supplements player

RECOVERY AND OPPORTUNITIES

The influence of fads and new medical research set to determine lifecycles of certain dietary supplements and potentially muddy growth forecasts

Immunity claims to remain at the forefront in the short term, with aloe and more natural options set to prosper as COVID-19 becomes less of a factor

Fast response to changing landscape offers growth prospects for dynamic and flexible enterprises despite unethical tactics of some competitors

CATEGORY DATA

Consumer Health in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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