With the growing importance of self-reliance with regard to health and wellness, as well as intensifying fitness and beauty trends, driven strongly by social media, dietary supplements is set to continue to perform well over the forecast period. Products supporting general health and wellbeing, as well as more targeted remedies like St John’s wort (calming/relaxing), are set to enjoy increased demand.
Newer and more innovative products to support general gut health and overall wellbeing, such as probiotic supplements, some tonics and omega-3 supplements, are set to prove popular as pandemic concerns subside and consumers again focus their attention on other areas of health and wellbeing again. One slight dampening factor for probiotic supplements is the continuously intensifying competition from foods, especially, but not limited to, dairy products.
While the distribution of dietary supplements was disrupted by the COVID-19 lockdown, many of the leading players were able to circumvent this obstacle through an established online presence. Having survived the COVID-19 challenges, these players are considered well placed to retain their leading positions over the forecast period.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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