Many consumers are looking for ways to stay healthy in the long run. They tend to be more cautious when consuming food, and take more exercise and nutritional supplements.
Over the forecast period, general health is expected to remain the leading positioning for dietary supplements. Nonetheless, as consumers become more informed and knowledgeable, their purchasing behaviour and how they select dietary supplements is likely to become more sophisticated.
While dietary supplements is likely to benefit directly from the healthy living trend and the general rise in awareness of health issues, non-consumer health products may also receive a boost. This could lead to sales cannibalisation from packaged beverages, including functional drinks, and dairy products.
Amway (Thailand) and Nu Skin Enterprises (Thailand) are the two main players in dietary supplements with their respective brands Nutrilite and Lifepak. There is generally intense competition in dietary supplements, spurred by both international and local players.
Ginseng is commonly used among rich Chinese-Thai families to boost overall wellbeing. However, Handy Herb is trying to modernise the perception of this product by launching smaller packs of ginseng at lower unit prices in convenience stores like Seven Eleven or Family Mart in order to reach the segment of lower-income consumers as well.
Women continue to exert a stronger influence than men in dietary supplements. The category is not only supported by the beauty and health consciousness trends, but also the ageing population trend.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Thailand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.