While the immune system was a key focus during the pandemic, it is expected that dietary supplements designed to improve mental wellness will see strong gains, while age-related products focusing on supporting brain, muscle, joint, and skin health will likely also find favour. With consumers returning to busier and more stressful lives, coupled with growing financial pressures, there is also likely to be a strong demand for products that claim to aid sleep or reduce stress.
As consumer demand becomes more sophisticated this is likely to drive and shape new product development and innovation, such as the introduction of more advanced formulas within combination dietary supplements. For example, Ouayun Dispensary Co Ltd has launched a new range of herbal/traditional combination dietary supplements named Bio Vital under its Herbal One brand which includes wheatgrass extract, spirulina, turmeric, ginger and noni as the key ingredients.
The distribution of dietary supplements is expected to expand over the forecast period with e-commerce and direct selling set to be among the big winners, while convenience stores could also look to tap into the burgeoning demand for these products. With their often convenient neighbourhood locations convenience stores could benefit from impulse purchases from those looking to top up their supplies.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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