Executive Summary

Oct 2019
PROSPECTS
Dietary supplements benefiting from healthy lifestyle trend

Many consumers are looking for ways to stay healthy in the long run. They tend to be more cautious when consuming food, and take more exercise and nutritional supplements.

Demand moves towards more specific supplements

Over the forecast period, general health is expected to remain the leading positioning for dietary supplements. Nonetheless, as consumers become more informed and knowledgeable, their purchasing behaviour and how they select dietary supplements is likely to become more sophisticated.

Possible sales cannibalisation

While dietary supplements is likely to benefit directly from the healthy living trend and the general rise in awareness of health issues, non-consumer health products may also receive a boost. This could lead to sales cannibalisation from packaged beverages, including functional drinks, and dairy products.

COMPETITIVE LANDSCAPE
Vistra continues growing dynamically

Amway (Thailand) and Nu Skin Enterprises (Thailand) are the two main players in dietary supplements with their respective brands Nutrilite and Lifepak. There is generally intense competition in dietary supplements, spurred by both international and local players.

Handy Herb modernises its ginseng, Advanced Spirulina Biotechnology withdraws from dietary supplements

Ginseng is commonly used among rich Chinese-Thai families to boost overall wellbeing. However, Handy Herb is trying to modernise the perception of this product by launching smaller packs of ginseng at lower unit prices in convenience stores like Seven Eleven or Family Mart in order to reach the segment of lower-income consumers as well.

Many brands drive sales with female-focused products

Women continue to exert a stronger influence than men in dietary supplements. The category is not only supported by the beauty and health consciousness trends, but also the ageing population trend.

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Dietary Supplements in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dietary Supplements industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dietary Supplements in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Dietary Supplements in Thailand?
  • What are the major brands in Thailand?
  • Are combination products with acetaminophen still popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dietary Supplements in Thailand - Category analysis

HEADLINES

PROSPECTS

Dietary supplements benefiting from healthy lifestyle trend
Demand moves towards more specific supplements
Possible sales cannibalisation

COMPETITIVE LANDSCAPE

Vistra continues growing dynamically
Handy Herb modernises its ginseng, Advanced Spirulina Biotechnology withdraws from dietary supplements
Many brands drive sales with female-focused products

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Consumer Health in Thailand - Industry Overview

EXECUTIVE SUMMARY

Consumer investment in health and medical tourism provide a boost
Consumers move towards self-medication
International players lead consumer health in Thailand
Health and beauty specialist retailers still dominate, but internet retailing is growing
Consumer health expected to continue growing

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources