During the forecast period, sales of dietary supplements in Brazil are expected to continue to rise due to continued consumer demand, with positive results mainly driven by probiotic supplements, collagen, co-enzyme Q10 and other herbal/traditional dietary supplements. According to ABIAD (Brazilian Association of Food Industry for Special Purposes and Similar), which conducted a qualitative survey with consumers during the second half of 2021, nearly 60% of households in Brazil have at least one member who regularly consumes dietary supplements and/or vitamins.
It is true that some Brazilian consumers have been aiming to move towards healthier consumption habits. The sustained pace of growth in dietary supplements after the boom seen in the pandemic years is a reflection of this.
Pharmacies and drugstores were amongst the few establishments considered essential during the isolation period of the COVID-19 pandemic, and therefore had legal permission to operate normally. Since then, going to the pharmacy has been a wider consumption occasion amongst Brazilians, with an increase in visibility and growth in the portfolio of products available in stores.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.See All of Our Definitions
This report originates from Passport, our Dietary supplements research and analysis database.
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