In 2023, dietary supplements is expected to see a slowdown of purchasing activity as Georgian consumers increasingly economise on non-essentials in the face of a volatile economic environment. Nevertheless, they will remain interested in such products thanks to lingering health concerns following the COVID-19 pandemic.
Sports and recreation will continue to be one of the key drivers of the dietary supplements category in Georgia over the forecast period. Athletes will consume such items to a bid to enhance their health and performance and amateurs or enthusiast will increasing turn to dietary supplements hoping to emulate the athletes they admire.
Dietary supplements is expected to continue to grow in the forecast period through the development of e-commerce channels. E-commerce channels are most likely to attract young consumers who are considered more “tech-savvy” than older customers.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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