Fish oils/omega fatty acids, important for preventing and managing heart disease, is expected to record faster growth over the forecast period as sales are taking off in modern grocery retailers. An increasing variety of products are available outside of pharmacies, which will drive the category forward.
Calcium supplements for bone health continued to lead in terms of value sales in minerals in 2019 and this is not expected to change over the forecast period. They are mostly taken by older consumers with a higher disposable income, without consulting a doctor.
Pharmacies in Georgia switched to modern formats quite quickly after the collapse of the Soviet Union. By 2019, several chains of pharmacies operated on average 100 outlets each spread throughout the country.
Advertising and price discounting campaigns in pharmacies has ensured the continued growth of Bilobil by Krka dd Novo Mesto in 2019. The brand has been on the market for more than a decade and its strong advertising campaigns triggered the development of the ginkgo biloba category as a whole.
High levels of cholesterol due to heavy diets, sedentary lifestyles and high stress levels were all factors contributing to high rates of death due to heart disease and a significant share of the population living with the problem. The steady presence of second-ranked Panangin by Richter Gedeon Nyrt was due to the high number of heart issues.
Amongst the top five brands in dietary supplements overall were positioned three calcium supplements – Calcemin Advance by Sagmel Inc, Calcium D3 Nycomed by Nycomed Pharma AS and Calcinova by Krka dd Novo Mesto. All three recorded value growth in 2019 as product awareness is high and older consumers with higher disposable incomes are increasingly taking these supplements for bone health.
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Discover the latest market trends and uncover sources of future market growth for the Dietary Supplements industry in Georgia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Health market research database.